48 / 100

BizScore

How we score
28
AI Visibility
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70
SEO Performance
82
Google Rating

Contact Information

Location

About Peacock Alley

Peacock Alley is a Restaurant in Bismarck, ND, located at 422 E Main Ave. It holds a rating of 4.10 based on 422 reviews.

The Peacock Alley American Grill and Bar has served the community for 93 years, operating as a venue for weddings, birthdays, anniversaries, first dates, proms, and business meetings. It is recognized as North Dakota’s oldest restaurant and bar. The current ownership is the fourth family to hold the business. The establishment occupies the lobby of the Patterson Hotel, which opened on New Year’s Day, 1911. At its opening, the seven-story, 150-room hotel was the tallest structure in Bismarck, a distinction it held until the North Dakota State Capitol was completed in 1934. The hotel hosted boxing legends such as Gene Tunney, Jack Dempsey, and Joe Louis, as well as presidents Theodore Roosevelt, Calvin Coolidge, John F. Kennedy, and Lyndon Johnson. It secretly served alcohol during prohibition and is rumored to have housed an underground tunnel connecting to the nearby train depot.

The restaurant prides itself on serving unique cuts of beef and using fresh ingredients. The menu includes items such as Sweet Potato Waffle Fries with Marshmallow Fluff dipping sauce, Asian Nachos with smoked pork, fried wonton wrappers, slaw, Thai peanut sauce, and scallions, Mediterranean Nachos with fresh spinach, pita chips, goat cheese crumbles, tomatoes, and cucumber salsa, and Brisket Candy. The bar features tap beers including 1882 Pilsner, Bud Light, Miller Lite, Coors Light, Mich Ultra, and Busch Light. Signature drinks include the Classic Margarita made with Jose Cuervo 100% Agave and the Moscow Mule with Smirnoff vodka, lime juice, and ginger beer.

Peacock Alley is known for its positive customer ratings and established track record built on a large base of reviews.

As North Dakota’s oldest restaurant, Peacock Alley brings a century of history to downtown Bismarck.

Peacock Alley sits on East Main Avenue, just a tenth of a mile from Peace Park and a short walk from the Burleigh County Courthouse.

BizScoreAI awards Peacock Alley a Technical score of 84 out of 100, reflecting a website that is secure and easily read by search engines. The business also earns a Discoverability score of 75 out of 100, ensuring AI crawlers can access every page to support future recommendations.

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
30/100

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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
52/100
Technical
84/100
Performance
74/100
Content
54/100

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Local SEO Coverage

Directory presence and NAP consistency

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