Springhill Outfitters

Sporting Goods Store Smithfield, NC
48 / 100

BizScore

How we score
29
AI Visibility
—
AI Agent ReadinessNot audited yet
66
SEO Performance
90
Google Rating

Contact Information

Location

About Springhill Outfitters

Springhill Outfitters is a Sporting Goods Store in Smithfield, NC, located at 773 Seafood House Rd. The store supplies hunting and outdoor gear, firearms, ammunition, archery supplies, fishing equipment, and safety classes for Eastern North Carolina. It carries products from brands including Sig Sauer, Yeti, Ravin, Drake, Glock, Benelli, Turtlebox, Beretta, and Meat Church. The business offers in-house technical servicing of guns, firearm parts, and other supplies, including gunsmithing services, scope mounting, bore sighting, gun cleaning, and appraisals. Archery services include bow setup, sight installation, quiver installation, standard and drop-away rest installation, D-loop and peep installation, and string and cable replacement. The store has a rating of 4.50 based on customer reviews.

Springhill Outfitters was established in October 2003 by founder Eddie Scott and his wife Wanda at a location on his farm outside of Kenly, NC. Trent Lassiter began working part-time when the business opened. In August 2011, Lassiter and Brandon Scott, Eddie Scott’s son, constructed a new building and moved the store to its current location outside of Selma, NC, near I-95 at exit 101. Following Eddie Scott’s retirement in 2017, Trent Lassiter became the sole owner. The facility spans over 17,000 square feet and stocks items such as the Sig Sauer M400, Yeti Tundra 45, and Ravin crossbows.

The store maintains a small-town, family-owned mentality and emphasizes customer service, competitive pricing, and friendly staff. The pro staff uses the products they sell to assist customers with technical questions. Springhill Outfitters serves customers from Goldsboro, Dunn, Clayton, and beyond. The business operates with Monday through Friday hours from 10 AM to 6 PM and Saturday hours from 10 AM to 4 PM, with Sundays closed.

Springhill Outfitters holds a positive rating from the customers who have reviewed it.

Springhill Outfitters combines decades of local outdoor expertise with extensive in-house technical services to support the hunting and shooting communities in Eastern North Carolina.

BizScoreAI awards Springhill Outfitters a perfect 100 out of 100 for Schema and Structure. This score confirms the website uses structured data and clear headings so AI assistants and search engines understand exactly what the business offers. The business also earns a solid 79 out of 100 for Technical score. This result shows the website is secure and indexable so search engines can read it without errors.

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
37/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
50/100
Technical
79/100
Performance
69/100
Content
66/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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