46 / 100

BizScore

How we score
20
AI Visibility
—
AI Agent ReadinessNot audited yet
76
SEO Performance
100
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Harris Cars Inc.

Harris Cars Inc. is an Auto Dealer in Matthews, NC, located at 3460 Gribble Rd. The dealership specializes in a premium selection of luxury vehicles and provides transparent, personalized financing strategies. Operating for over 30 years, the business has established a reputation for honest deals and standing behind the vehicles it sells. It serves the Matthews community and surrounding areas in North Carolina, maintaining a strong local presence through dependable post-sale support. The business holds a 5.00 rating based on customer reviews.

The business traces its origins to 1995, when Frank and Tommy Harris opened the first lot in the Gold Building on Independence Boulevard. They began with a shared dream and a belief in honest dealings, laying a foundation built on hard work and a handshake you could count on. Tommy strengthened the dealership’s service culture, believing that caring for a customer’s car after the sale was as important as earning trust upfront. This philosophy helped build a reputation that has endured for decades. Today, Thomas Harris leads the third generation of the family, blending these old-school values with a modern, premium approach to the automotive industry.

Harris Cars offers a concierge-style experience, with a team available to assist with vehicle inquiries, service scheduling, and general information. The dealership provides personalized financing by reviewing credit profiles and explaining options to build a plan that fits individual goals. Hours of operation include Monday through Friday from 9 am to 7 pm, and Saturday from 9 am to 4 pm, with the showroom closed on Sundays. Direct lines are available for sales and service, ensuring the team remains accessible and responsive throughout the ownership journey.

The business is known for its positive rating from the customers who have reviewed it, a testament to its three-generation legacy of trust and quality. This standing among the strongest local auto dealers reflects its dedication to treating people fairly and standing behind its word. The combination of family values and a premium customer experience has allowed Harris Cars to serve North Carolina for over 25 years with a reputation that money cannot buy.

Harris Cars Inc. combines three generations of family tradition with a modern luxury dealership experience in Matthews, NC, offering customers a trusted place to buy and maintain their vehicles.

Harris Cars Inc. sits on Gribble Road in Matthews, NC, about a tenth of a mile from South Fork Crooked Creek. The dealership is also less than a mile from Stallings Road and Independence Boulevard.

BizScoreAI gives the website a Performance score of 83 out of 100, which reflects fast loading speeds that keep visitors on the page and help with search rankings. The Content Quality score is 75 out of 100, meaning the site clearly answers customer questions and provides details AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website harriscarsinc.com on August 21, 2026. Harris Cars Inc. has a BizScore of 46 out of 100.

  • AI Visibility20 out of 100
  • SEO76 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 69, Technical 57, Performance 83, Content 81.

Strengths: 3 checks passed. AI Content Blocking, Meta Description, About/Team Page.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Harris Cars Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

20 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
69/100
Technical
57/100
Performance
83/100
Content
81/100

Ways to improve this score

Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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