53 / 100

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How we score
38
AI Visibility
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71
SEO Performance
90
Google Rating

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Location

About The Durham Hotel

The Durham Hotel is a Hotel in Durham, NC. This mid-century modern boutique hotel serves as a vibrant destination in the heart of downtown Durham, offering a stay inspired by the spirit of its namesake city. The property caters to guests seeking low-key plans and late nights, providing discounted stays that include a food and beverage credit for drinks on the Roof or a meal in the Coffee Bar, along with a slow morning featuring Counter Culture Coffee. The hotel holds a 4.50 rating based on customer reviews.

The Durham is the only independently owned and locally operated downtown Durham hotel, having become a community and cultural hub since its renovations. Originally built in 1968 as the headquarters of the Home Savings and Loan Association, the building’s architecture was designed by Perry C. Langston. In 2015, Raleigh-based Maurer Architecture and Los Angeles-based interior design firm Commune renovated the space, preserving the original mid-century facade with its distinct gold accents and the building’s 1960s charm. The massive retail bank floor on the main level was transformed into a dining room illuminated by original two-story floor-to-ceiling windows, while the curvilinear mezzanine, which once housed bank offices, now offers private event space. The bank’s original safe door, complete with massive hinges and dials, anchors the main level’s bar.

The interiors feature chic period design, including custom geometric carpet in the coffee bar, custom Moroccan tiles at the grand entrance, and chandeliers inspired by Yoshir Tanaguchi’s light fixtures at the Okura Hotel in Tokyo. The hotel offers 53 thoughtfully appointed rooms, including four suites, furnished with custom-made modern furniture, lighting, and amenities. The property has forged collaborations with local businesses, offering bespoke blankets made by Raleigh Denim and in-room Counter Culture coffee service. Other amenities include a business center, fitness facility, and a newsstand housing the permanent LIBERATION STATION Black Lit Library®, which features children’s books highlighting characters of color. The crowning jewel is The Roof at The Durham, a rooftop lounge with an indoor bar and covered and open-air seating that offers panoramic views of the city’s center. It serves as a year-round destination for guests and locals, featuring snacks, small plates, craft cocktails, wine, and local beers. The venue hosts events such as yoga classes, stargazing nights, children’s storytimes, author readings, and live music curated by Durham jazz musician Al Strong.

The Durham Hotel maintains a strong reputation, evidenced by its 4.50 rating from customers who have reviewed it. This positive standing reflects the quality of its unique guest experience and its role as a local cultural hub.

The Durham Hotel blends its historic mid-century modern architecture with local collaborations to offer a distinctive stay in the heart of Durham.

BizScoreAI gives the Durham Hotel a Content score of 100 out of 100, which measures whether the website carries substantial, relevant content, which search engines reward with better visibility. The business also holds a Discoverability score of 83 out of 100, which measures whether AI crawlers are allowed in and can find every page of the website, the first step before any AI assistant can recommend the business.

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

38 /100

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SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
28/100
Technical
85/100
Performance
0/100
Content
100/100

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Local SEO Coverage

Directory presence and NAP consistency

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