54 / 100

BizScore

How we score
31
AI Visibility
—
AI Agent ReadinessNot audited yet
77
SEO Performance
90
Google Rating

Contact Information

  • Address
    322 N Higgins Ave, Missoula, MT, 59802
  • Google Reviews
    4.5 out of 5 stars from 742 Google reviews

Location

About Plonk Missoula

Plonk Missoula is a restaurant in Missoula, MT, located at 322 N Higgins Ave. It offers food, wine, and cocktails in an atmosphere that blends metropolitan style with Montanan passions. The venue features original works of art and an eclectic music collection designed to engage the senses. Patrons can stop in for quick cocktails during happy hour or settle into a nine-course meal in the private cellar. The business holds a 4.50 rating based on 742 reviews, reflecting a solid reputation among customers.

The Missoula location opened in March 2013, managed by Brett Evje, who is a fifth-generation Montanan and former masonry contractor. Co-owner Michael Ochsner, a level two sommelier with the Court of Master Sommeliers, purchased the Plonk concept in Bozeman in February 2009 with his best friend Evje. Ochsner began his career at age fifteen and has overseen five high-performing ventures. The experience merges culture, style, art, and fashion to create an all-encompassing dining environment.

Plonk Missoula provides attentive yet relaxed service, whether for a quick cocktail after work or a formal dinner. The restaurant is open for lunch on Tuesdays, Wednesdays, and Sundays from 11:30 am to 3 pm. Happy hour runs daily from 3 pm to 5 pm, with an additional session on Thursdays, Fridays, and Saturdays from 9:30 pm to 10:30 pm. Dinner service is available every day from 5 pm to 11 pm. The establishment also offers gift cards and hosts community events.

With a large base of customer reviews, Plonk Missoula stands as an established local dining destination. Its combination of fine wine, curated art, and varied service options supports its strong standing in Missoula. The restaurant continues to attract locals and visitors seeking a sophisticated yet comfortable environment for food and wine.

Plonk Missoula sits on North Higgins Avenue in Missoula, MT, just a tenth of a mile from the Heart of Missoula neighborhood and the Missoula Art Museum.

BizScoreAI gives the business a Performance score of 98 out of 100, which measures how quickly the website loads to keep visitors on the page. The Discoverability score is 75 out of 100, ensuring AI crawlers can find every page so the business can be recommended by AI assistants.

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AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact Plonk Missoula

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
70/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
65/100
Technical
91/100
Performance
78/100
Content
54/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

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