Cogswell Insurance Agency

Insurance Agent Great Falls, MT
70 / 100

BizScore

How we score
61
AI Visibility
—
AI Agent ReadinessNot audited yet
82
SEO Performance
92
Google Rating

Contact Information

Location

About Cogswell Insurance Agency

Cogswell Insurance Agency is an Insurance Agent in Great Falls, MT. The agency provides personal, life, health, and business insurance solutions, including individual and group health plans, life insurance, Medicare, Medicare Advantage, Medicare Supplement, dental, and vision coverage. It also offers auto, home, flood, and business policies, as well as insurance and bonds. The agency serves clients across Montana with offices in Great Falls, Deer Lodge, Kalispell, Cascade, and Billings. It holds a rating of 4.60 based on customer reviews. Founded in 1937 by E.B. ‘Ted’ Cogswell, Sr., the agency operates as an independent insurance provider. The agency represents a variety of trusted insurance companies to offer choice in insurance and bonds. The Great Falls office is led by Colin Lee, CIC, who serves as President and Commercial Producer. The team includes Michelle Hoffman, Personal and Commercial Lines Manager, and Johnna Lightbourn. Former owners include Edward B. ‘Ted’ Cogswell, Jr. Auto insurance options include collision, comprehensive, and liability coverage. The agency’s standing is defined by a positive rating from the customers who have reviewed it. Long-standing relationships are common, with some clients maintaining coverage for over twenty years. Reviewers highlight the staff’s helpfulness, knowledge, and quick response times in managing complex policies and claims. Cogswell Insurance Agency combines decades of local experience with a broad range of insurance products to protect Montana families and businesses.

Located on 9th St S, the agency is about a tenth of a mile from Fat Tuesdays and a fifth of a mile from 10th Avenue South. It is also near Longfellow Elementary School and Magic Diamond Casino, both roughly three tenths of a mile away.

BizScoreAI awarded the business a Content Quality score of 100 out of 100, which ensures the website clearly answers customer questions and provides content that AI assistants can quote directly. The agency also received a Technical score of 91 out of 100, reflecting a secure and indexable site that search engines can read without errors. Additionally, the business ranks number 1 of 4 Insurance Agent businesses that BizScoreAI has scored in Great Falls.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact Cogswell Insurance Agency

AI Visibility Score

How visible is this business to AI-powered search engines

61 /100
AI Discovery
40/100
Structured Data
44/100
Content Readiness
73/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Third-Party Review Links
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SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
72/100
Technical
91/100
Performance
85/100
Content
81/100

Ways to improve this score

Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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