Rivertrust Federal Credit Union

Credit Union Pearl, MS
41 / 100

BizScore

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29
AI Visibility
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AI Agent ReadinessNot audited yet
50
SEO Performance
86
Google Rating

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About Rivertrust Federal Credit Union

Rivertrust Federal Credit Union is a credit union in Pearl, MS, serving members across an outlined trade area with checking accounts, savings accounts, loans, home loans, credit cards, mortgage products, and online and mobile banking. Membership is open to those who live, work, attend school, worship, volunteer, or regularly conduct business in the approved area, with eligible family and household members also able to qualify. The credit union holds a rating of 4.30 based on the reviews of its members.

The institution was founded on August 8, 1935, originally chartered as Jackson Miss Telco Employees Federal Credit Union, and renamed Mississippi Telco Federal Credit Union on April 30, 1940. It operates as a member-owned, not-for-profit cooperative governed by a Board of Directors, a Supervisory Committee, and a Management Team that oversee lending, compliance, branch operations, and member experience. Current board leadership includes Chairman Randall Harris, Vice Chairman Cornell Smith, Secretary/Treasurer Harry Black, and Directors Kim K. Sadler, Kerry Scimeca, Ken Turner, and Tommy Lyle. Members have access to digital tools such as card controls, debit card round-up savings that transfer spare change into a linked savings account, early direct deposit that can deliver pay up to two days ahead of schedule, and the uChoose Rewards program, which lets members earn points on debit card purchases and redeem them at hundreds of local and national merchants. The credit union is federally insured by NCUA, routing number 265377345, and offers financial wellness resources through partnerships with GreenPath and the National Credit Union Youth Education Center, along with TruStage estate planning and a car buying service.

The main office sits on Riverwind Drive in Pearl, about a third of a mile from Interstate 20 and a short walk from South Pearson Road, Pearl FD Station 2, and Faith Academy Lake. The surrounding Melvin Heights and Pine Park neighborhoods are within a third of a mile.

The credit union has operated continuously since 1935, growing from a small telephone industry cooperative into a multi-million-dollar financial institution through nearly nine decades of member service.

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AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
20/100
AI Trust Signals
65/100

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SEO Score

Technical SEO health and search engine optimization

52 /100
On-Page
37/100
Technical
69/100
Performance
67/100
Content
33/100

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Directory presence and NAP consistency

— /100
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