Crescent Plumbing Supply

Plumber University City, MO
56 / 100

BizScore

How we score
46
AI Visibility
—
AI Agent ReadinessNot audited yet
68
SEO Performance
90
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Crescent Plumbing Supply

Crescent Plumbing Supply is a plumber and plumbing fixture showroom in University City, MO. Founded in 1905, it is a fourth-generation, family-owned business serving the St. Louis region, working with homeowners and tradespeople on kitchen, bath, bar, and laundry projects. Its showroom consultants help customers, builders, and plumbers select fixtures from initial consultation through final product delivery. The company is an authorized dealer for Kohler, Robern, Kallista, and more than 20 other premium brands, with hands-on, interactive displays. Its parts counter assists service plumbers tracking down specific fittings and homeowners completing repairs, stocking individual parts, accessories, and rough goods, and is open Monday through Friday, 7:00 AM to 4:00 PM. The showroom is open Monday through Friday, 9:00 AM to 4:00 PM. Crescent Plumbing Supply delivers locally and nationwide, including dedicated truck delivery for large commercial products and equipment. It holds a rating of 4.50 based on 58 reviews.

The company pairs friendly service with expert knowledge and makes it a priority to connect with customers personally. Its team includes CEO Joe Rotskoff, COO Steve Rotskoff, Director of Marketing and Communications Elizabeth DeRossett, Director of Business Development Amelia Morrison, and General Manager Jeff Crump, alongside senior designers, design consultants, a commercial team, and warehouse and shipping staff. Kohler St. Louis has moved in with Crescent Plumbing Supply, bringing one team and one showroom together. Customers describe the showroom as an extension of their design family, citing thorough product knowledge, transparency about stock and lead times, and help finding solutions when problems arise. Designers note the team's expertise, organization, and eye for design across custom home and remodel projects, and one customer praised the service and parts department for staying late to work out a shower part fix at no cost.

Crescent Plumbing Supply sits on Olive Blvd, about 0.1 miles from the University City Fire House and a short walk from Shelley Welsch Park and Metcalfe Park, both roughly 0.2 miles away. The St. Louis School of Phlebotomy is about 0.2 miles from the showroom, and the First Responders Recognition memorial is about 0.3 miles away.

The business has built a solid reputation among the customers it has served, with a steady record of repeat and referred customers.

Score Summary

BizScoreAI scanned the website crescentsupply.com on May 14, 2026. Crescent Plumbing Supply has a BizScore of 56 out of 100.

  • AI Visibility46 out of 100
  • SEO68 out of 100
  • Google rating4.5 out of 5

Website audit sub-scores (out of 100): On-Page 45, Technical 100, Content 60.

Strengths: 4 checks passed. AI-Parseable Headings, AI Crawler Access, XML Sitemap, About/Team Page.

Areas to improve: 9 checks. FAQPage Schema (failed), Organization Schema (failed), Speakable Schema (failed), Meta Description (failed), Q&A Content (failed), BreadcrumbList (warning), AggregateRating (warning), llms.txt (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Crescent Plumbing Supply

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100

Ways to improve this score

FAQPage Schema
Organization Schema
BreadcrumbList
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
45/100
Technical
100/100
Performance
0/100
Content
60/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business