Clayton Financial Group

Financial Planner Clayton, MO
51 / 100

BizScore

How we score
31
AI Visibility
—
AI Agent ReadinessNot audited yet
69
SEO Performance
—
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Clayton Financial Group

Clayton Financial Group is a Financial Planner in Clayton, MO, located at 165 N Meramec Ave Suite 130. The firm operates as an independent boutique advisory with national coverage, serving individuals, families, and companies from coast-to-coast. As a 100% fee-only Registered Investment Advisor, the firm has never received insurance commissions, referral fees, or any compensation other than directly from its clients. This structure ensures that incentives are fully aligned with client interests, allowing the firm to assume the responsibilities of a full fiduciary. The team works to provide extraordinary, responsive service from experienced professionals, offering a complete portfolio of investment, financial, tax, estate, and risk management solutions.

The firm’s approach is built on a partnership based on trust, transparency, and accountability. Clients receive customized investment strategies designed to align with their financial objectives and risk tolerance, aiming to help them achieve financial independence. The financial planning services include setting financial goals, assessing current situations, and creating plans to achieve them over time. Tax planning is utilized to preserve and grow wealth by navigating the changing tax landscape. Estate planning services assist in organizing assets, determining distribution upon death, and selecting estate managers. For corporate clients, the firm manages retirement plans, serving the best interest of employees with carefully-screened investment offerings.

The team includes Managing Directors Matthew J. Bower, Kenneth J. Bower, and Zach Kratofil. Brooke N. Stalberger serves as the Director of Operations, while Karla Williams and Jessica Hornburg act as Client Service Managers. The firm provides its Uniform Application for Investment Adviser Registration (ADV) and Client Relationship Summary (CRS) for prospective clients to review. Clients can contact the firm via email at [email protected] or by phone at (314) 446-3250. The firm also maintains a client portal for existing clients.

By eliminating commissions and aligning incentives, the firm ensures that every recommendation, from investment strategy to estate planning, is made exclusively in the client's best interest. This dedication to transparency and accountability supports individuals and families in Clayton and across the country as they work toward financial peace of mind.

Clayton Financial Group is located on N Meramec Ave in Clayton, MO, about 0.1 mile from Maryland Avenue. It is also near the St. Louis County Library Mid-County Branch and Remembrance Park, both approximately 0.2 miles away.

BizScoreAI gives the business a Technical score of 93 out of 100, which means the website is secure and easy for search engines to read. The Discoverability score is 75 out of 100, ensuring AI crawlers can find every page to recommend the business. It ranks number 2 of 4 Financial Planner businesses that BizScoreAI has scored in Clayton.

Score Summary

BizScoreAI scanned the website claytonfinancialgroup.com on July 15, 2026. Clayton Financial Group has a BizScore of 51 out of 100.

  • AI Visibility31 out of 100
  • SEO69 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 58, Technical 93, Performance 84, Content 33.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Clayton Financial Group

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
63/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
58/100
Technical
93/100
Performance
84/100
Content
33/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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