Patagonia

Sporting Goods Store South St. Paul, MN
57 / 100

BizScore

How we score
37
AI Visibility
—
AI Agent ReadinessNot audited yet
82
SEO Performance
92
Google Rating

Contact Information

Location

About Patagonia

Patagonia is a Sporting Goods Store in South St. Paul, MN. The retailer designs outdoor clothing and gear for the silent sports, including climbing, surfing, skiing, snowboarding, fly fishing, and trail running. It holds a rating of 4.60 based on customer reviews.

The company offers technical gear such as wetsuits updated using thermal research, flush analysis, and movement studies for higher performance. Through Patagonia Action Works, Patagonia connects committed individuals to organizations working on environmental issues in their communities, allowing users to discover local action groups, find events, and volunteer skills. As part of its 1% for the Planet initiative, the business donates one percent of its sales to the preservation and restoration of natural environments. This funding supports organizations working on land, water, climate, communities, and biodiversity, including terrestrial ecosystems, sustainable agriculture, renewable energy, and environmental justice. Patagonia focuses on grassroots momentum and long-term change, supporting both its stores and dealers in backing local environmental groups.

In response to internal testing revealing that some Capilene® Cool Daily and Tropic Comfort UPF products did not meet the claimed 50+ UPF rating, the company initiated a voluntary recall. Tests confirmed these items provided 17-45 UPF, averaging 34 UPF, which still blocks 92% of ultraviolet rays. Patagonia halted distribution of the affected styles, corrected labeling on unsold inventory, and recycled or repurposed returned garments through its Worn Wear program to avoid landfill waste. The company changed its testing processes to prevent similar discrepancies in the future.

Customers have rated the store positively, reflecting satisfaction with the products and service. The 4.60 rating is derived from the reviews of those who have purchased from the store.

Patagonia combines its specialized outdoor apparel with a strong commitment to environmental activism, serving the South St. Paul community with gear designed for the silent sports.

The store sits on Grand Avenue, just 22 meters from the road itself. It is located about 0.1 miles from Macalester College and 0.2 miles from both Dewitt Wallace Library and Hidden River Middle School.

BizScoreAI gives the business an On-Page score of 84 out of 100. This strength ensures that page titles, headings and descriptions are set up so search engines can match the site to the searches customers actually make. The business also holds a Content Quality score of 75 out of 100. This solid rating means the website answers the questions customers ask and describes its pages clearly, which is the kind of content AI assistants can quote directly in an answer.

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AI Visibility Score

How visible is this business to AI-powered search engines

37 /100
AI Discovery
20/100
Structured Data
32/100
Content Readiness
63/100
AI Trust Signals
70/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
84/100
Technical
79/100
Performance
74/100
Content
66/100

Ways to improve this score

Improve Content
Improve Performance
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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