REI

REI is a Sporting Goods Store in Roseville, MN, located at 1955 County Road B2 W in Schneiderman's Plaza. It provides outdoor enthusiasts in the Roseville, Minnesota, area with top-brand gear and clothing for camping, climbing, cycling, fitness, paddling, hiking, and more. The store operates as a complete Roseville-area bike shop, offering a full range of professional bike shop services to help customers keep biking on streets and trails year-round. Its ski and snowboard shop services tune up gear for the slopes. Staff members assist customers in preparing for adventures such as hiking along the St. Croix River, skiing Afton State Park, or paddling the Boundary Waters. The store carries a 4.40 rating based on customer reviews.

The inventory includes technical footwear, such as approach shoes from brands like Arc'teryx, La Sportiva, Scarpa, The North Face, and Adidas, with options for men and women. Products feature technologies like GORE-TEX, Dyneema, and Vibram Megagrip, and some models are waterproof or resoled. The store stocks trekking poles and hiking staffs, supported by expert advice on how to choose and use them. Staff picks highlight specific items, including mid-layers that dry quickly and pack down small, and clogs that can be worn barefoot or with thick wool socks. Store pickup is ready within two hours for many items.

REI is a consumer co-operative that exists to inspire and equip everyone to get outside. Founded in 1938 by 23 friends with a shared love of the outdoors, it began with a first store that was nothing more than a shelf in a gas station. Today, it has over 25 million members who have a voice in shaping the outdoors. The organization emphasizes stewardship, having pioneered early stewardship events and created labs to push gear to its limits. Working at REI involves an environment of respect, diversity, and shared values, with employees helping more people get outside.

REI’s co-operative model and extensive gear selection make it a central resource for outdoor enthusiasts in Roseville, MN.

The store sits on County Road B2 W, about a quarter mile from Herself Health and less than half a mile from The UPS Store. It is also located roughly 0.7 miles from Rosedale Center and Midland Gardens Park.

BizScoreAI gives the business a Technical score of 78 out of 100, which ensures the website is technically sound and secure so search engines can read it without errors. The Content Quality score is 75 out of 100, meaning the site answers customer questions clearly so AI assistants can quote it directly in answers.