First Alliance Credit Union

First Alliance Credit Union is a Credit Union in Rochester, MN, located at 501 16th St SE. It holds a rating of 4.20 based on customer reviews. The institution offers auto loans, savings, checking accounts, mortgage services, and business services. Members can access a free mobile app, tap-to-pay capabilities on debit and credit cards, and advisor-supported kiosks. The credit union also provides notary services and a coin counter.

Founded in 1932 by a school teacher and seven Rochester firefighters, the organization began as Municipal Employees Credit Union (MECU) for city employees. It expanded its membership to additional groups in 1996 and adopted the name First Alliance Credit Union. It serves over 21,000 members across 14 Southeast Minnesota counties: Blue Earth, Dodge, Fillmore, Freeborn, Goodhue, Le Sueur, Mower, Nicollet, Olmsted, Rice, Steele, Wabasha, Waseca, and Winona.

The credit union operates branches in Rochester with specific lobby and drive-up hours. The 501 16th Street SE location has Monday-Friday lobby hours from 8:00 am to 5:00 pm and Saturday hours from 9:00 am to Noon. Drive-up self-service kiosks with advisor support are available Monday-Friday from 8:00 am to 6:00 pm and Saturday from 9:00 am to 12:00 pm. The 320 Alliance Place NE location shares these hours. The 2483 Commerce Drive NW location is also open.

First Alliance Credit Union maintains a positive rating from customers who have reviewed it. The institution provides daily services to military members, who can present a military ID to receive specific benefits. It serves the Rochester area and surrounding Southeast Minnesota counties with a variety of personal and business financial tools.

BizScoreAI gives First Alliance Credit Union an SEO Score of 85 out of 100, helping search engines crawl, understand and rank the site so customers searching for this kind of business nearby can find it. The business also receives a Content Quality score of 75 out of 100, meaning the website answers the questions customers ask and describes its pages clearly for AI assistants to quote directly in an answer. It ranks number 3 of 4 Credit Union businesses that BizScoreAI has scored in Rochester.