68 / 100

BizScore

How we score
59
AI Visibility
—
AI Agent ReadinessNot audited yet
83
SEO Performance
98
Google Rating

Contact Information

Location

About Struss Optical

Struss Optical is an optometrist in Red Wing, MN, located at 434 W 3rd St. This family-owned and operated practice has served the community since 1967, establishing a reputation for the breadth of its selection and the quality of its service. The business functions as a complete eye care provider, offering comprehensive eye exams and supplying eyewear, including glasses and contact lenses, at the right price. It accepts most major insurance plans to help cover the costs of exams, glasses, and contact lenses. The practice is known for its community trust and has been the area's leading supplier since 1967.

The team is led by Dan Struss, who has been fitting glasses for over 30 years and is noted for his ability to adjust and fix nearly any eyewear. Dr. Struss, who has worked at the family business since early high school, earned her Doctor of Optometry and Bachelor of Science in Visual Science from the Illinois College of Optometry in Chicago, graduating magna cum laude. She holds memberships in the Tomb and Key Honor Society and Beta Sigma Kappa Honor Society. Her clinical focus includes dry eye and ocular disease management and treatment, and she sees patients of all ages. Shelly handles accounting and insurance billing, assisting patients with insurance plans and frame selection. Chloe, a recent graduate of the University of Wisconsin-River Falls with a bachelor’s in accounting and an MBA, also contributes to the business. Cassi, who has been with the practice for three years, helps adjust glasses for proper fit and assists patients in choosing frames.

Struss Optical holds a 4.90 rating based on customer reviews. The combination of advanced clinical training in ocular disease and decades of hands-on fitting experience provides residents with reliable, comprehensive eye care. As a trusted local provider, the practice continues to serve the Red Wing community with a focus on quality service and accessible pricing.

Located on W 3rd St, the practice is steps from the Glowing Tree public artwork and near the Red Wing Arts Clay And Creative Center.

BizScoreAI gives the business a Discoverability score of 100 out of 100, ensuring AI crawlers can access every page so the business is found first. The Technical score of 96 out of 100 means the website is secure and indexable, allowing search engines to read it without errors.

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

59 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
67/100
AI Trust Signals
30/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
64/100
Technical
96/100
Performance
82/100
Content
81/100

Ways to improve this score

Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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