Tradition Wealth Management

Tradition Wealth Management is a wealth management firm in Edina, Minnesota, serving individuals, families, and business owners with comprehensive financial planning and investment management services. The firm specializes in retirement planning, estate planning, business financial services, risk management, philanthropic planning, education planning, and cash flow and tax strategies. With a focus on an independent and impartial approach, Tradition Wealth Management guides clients through personalized financial strategies tailored to their goals and values. The firm serves clients across the Twin Cities metropolitan area and has built a reputation over more than two decades of service. It holds a 4.30 rating based on client feedback.

The firm’s approach centers on creating a deep understanding of each client’s life plan, with advisors serving as a “Personal CFO” to integrate financial strategies across all aspects of wealth. Founding principal Chad Schumacher leads the firm’s work with a focus on multigenerational clients, emphasizing long-term wealth preservation and strategic planning. The firm’s investment process is grounded in experience across market cycles, combining fundamental and technical analysis of equities, bonds, alternatives, and cash. Investment strategies are customized based on individual risk tolerance and objectives, with daily portfolio monitoring and a focus on cost efficiency. Services include retirement income planning, IRA rollovers, Social Security optimization, business continuity planning, and estate planning, all supported by ongoing annual reviews.

Tradition Wealth Management is recognized for its consistent, client-centered approach and deep integration of financial planning across life stages. The firm maintains a strong local presence in Edina and surrounding communities, supporting clients through complex financial transitions with a commitment to transparency and fiduciary responsibility. Its work reflects a dedication to helping individuals and families achieve lasting financial security.