Lit Financial

Lit Financial is a Mortgage Lender in Troy, MI, located at 3221 W Big Beaver Rd. It provides home loan solutions for clients seeking to buy a new home, refinance an existing mortgage to lower monthly payments, or cash out equity for home renovations and debt consolidation. The business offers an online quote tool that requires no Social Security Number and has zero impact on credit, with a policy that client information is never sold. It holds a rating of 4.90 based on customer reviews.

The company emphasizes a relationship-based approach, aiming to simplify the complex mortgage process and find the right solution for individual goals. Its team of loan officers acts as advocates, engaging with key stakeholders on behalf of borrowers from finding the right plan through the lending journey. Lit Financial describes its advising style as treating clients like family, tailoring advice to fit unique needs and life stages. The firm leverages a trusted network to look at various financial options and seeks to modernize lending models and streamline treasury operations to increase transparency and bring innovative products to the market.

Tim Barry serves as the CEO, with MLS number 91985 listed. The company’s stated mission is to make money make sense, helping clients find smart, stress-free mortgage solutions whether buying a first home or tapping into equity. The business is known for providing personalized service and guiding borrowers through the mortgage process to ensure a smooth experience.

Lit Financial combines personalized mortgage guidance with a client-first philosophy to help Troy homeowners navigate their financial goals.

Lit Financial sits on W Big Beaver Road, just steps from the main thoroughfare it shares its name with. The office is located about 0.3 miles from Leo Burnett Greenspace and Coolidge Highway, and roughly half a mile from Schroeder Park and Somerset Collection North.

BizScoreAI awarded the business a perfect 100 out of 100 for its Schema and Structure score, which ensures that AI assistants and search engines clearly understand the services offered. The company also achieved a strong 89 out of 100 for its Content score, reflecting substantial and relevant material that drives better visibility. In the local market, BizScoreAI reports that the business ranks number 2 of 6 Mortgage Lender businesses scored in Troy.