Front Street Insurance

Front Street Insurance is an Insurance Agent in Traverse City, MI. The independent agency serves residents, seasonal property owners, and local businesses by providing personal, business, life, and health insurance. Because the agency is independent, it works with multiple insurance companies to find the best combination of price, coverage, and service for individual needs. The agency holds a rating of 4.70 based on customer reviews. The team includes Personal Lines Agents Suzan Spaulding and Kathy Neer, Commercial Lines Agents William Van Vreede and Doug James, Health and Employee Benefits Agent Jessica Marsh, and Customer Service Agent Dawn Boike.

Front Street Insurance has been locally owned and serving the community since 2001. Founders Bill Van Vreede and Harold Kranick brought over twenty years of combined insurance experience to establish the agency. The staff emphasizes fair and honest communication and strives to provide direct personal service without voicemail. They offer coverage for a wide variety of assets including homes, seasonal homes, boats, motorcycles, snowmobiles, RVs, and ATVs. The agency also provides commercial insurance, workers’ compensation, and health products. In addition to the Traverse City office at 808 W Front St, the agency maintains offices in Honor and Beulah to serve the broader Northern Michigan region.

Front Street Insurance is known for its positive rating from the customers who have reviewed it. This reflects a reputation for accessible, personalized service and the ability to adapt coverage quickly as client needs change. The agency’s long-standing presence in the community since 2001 demonstrates its commitment to maintaining strong local relationships and providing reliable protection for families and businesses.

Front Street Insurance combines decades of industry experience with a personalized, independent approach to help Traverse City residents and business owners secure the right coverage for their specific lifestyles and assets.

Located on West Front Street, the office sits about a tenth of a mile from Kids Creek and South Division Street.

BizScoreAI awards the business a Discoverability score of 100 out of 100, ensuring AI crawlers can access every page to recommend the agency. A Technical score of 92 out of 100 confirms the website is secure and free of errors for search engines.