57 / 100

BizScore

How we score
38
AI Visibility
—
AI Agent ReadinessNot audited yet
74
SEO Performance
88
Google Rating

Contact Information

Location

About Central Motorsports

Central Motorsports is a motorcycle dealer in Mt Pleasant, MI, located at 905 Corporate Dr. The dealership provides a variety of powersport vehicles and equipment, including street bikes, dirt bikes, ATVs, side-by-sides, snowmobiles, and tractors. They serve customers across Mid-Michigan, including Alma, Clare, Midland, Big Rapids, St. Louis, and Ithaca. The business holds a 4.40 rating based on 437 reviews.

Founded and operated by Kyle Heller, along with partner owners Scott Campbell, Bryan Holzgen, and Dave Sedgley, the dealership is a family-owned company described as the oldest and largest in the region. The showroom features new and used inventory from industry brands such as Polaris, Honda, Yamaha, Kawasaki, KTM, Husqvarna, Suzuki, Mahindra, and Bad Boy Mowers. Selections include Polaris Rangers and RZRs, Honda and Yamaha ATVs, and Kawasaki and Suzuki motorcycles. For property maintenance, they offer Mahindra tractors and Bad Boy mowers, as well as zero-turn mowers. The inventory also includes Honda Power Equipment such as lawn mowers, snow blowers, generators, tillers, and pumps, alongside award-winning Husqvarna motocross and enduro models.

In addition to sales, the dealership operates a service department staffed by technicians who perform routine maintenance, performance tuning, and major repairs on all brands they sell. The service team includes Service Manager Joey Burch, Service Advisors Adam Loya and Michael Haynes, and staff who handle parts and accessories through a dedicated department managed by Kyle Kohler, with professionals Joey Maney and Andy Peterson. Sales staff include General Manager Brian Roland and associates Gabby Westik, Brandon Jeffrey, and Alan Vander Velpen. Finance is handled by Business Manager Sam Thibeault.

The business has an established track record and a solid reputation among the customers it has served. It is conveniently located behind Meijer in Mt Pleasant.

Central Motorsports combines a comprehensive inventory of powersports and power equipment with dedicated local service and support for the Mid-Michigan riding community.

Central Motorsports achieves a Schema and Structure score of 100 out of 100, which ensures that AI assistants and search engines can clearly understand the business and its offerings. The dealership also reaches a Technical score of 81 out of 100, meaning its website is technically sound, secure and indexable so search engines can read it without errors. These results from BizScoreAI demonstrate strong technical foundations for online visibility.

Services:

  • Financing Options
  • New and Used Vehicle Sales
  • Parts Supply
  • Service and Maintenance
  • Special Promotions

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Central Motorsports

AI Visibility Score

How visible is this business to AI-powered search engines

38 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content
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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
63/100
Technical
81/100
Performance
79/100
Content
73/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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