66 / 100

BizScore

How we score
57
AI Visibility
—
AI Agent ReadinessNot audited yet
76
SEO Performance
94
Google Rating

Contact Information

Location

About Rathbun Insurance

Rathbun Insurance is an Insurance Agent in Lansing, MI. The agency handles personal and commercial lines, offering tailored coverage options for individuals, families, and businesses. It operates as an independent entity, working with a wide range of insurance companies to provide choices across the state. The team includes producers, commercial account executives, and account managers for personal insurance and bonds, led by partners Ben Rathbun and Laura Stoken. The agency holds a rating of 4.70 based on customer reviews.

The business focuses on simplifying the insurance process by understanding client needs and guiding them toward specific coverage solutions. Staff members bring over 200 years of combined experience in the industry. Rathbun Insurance emphasizes a local, independent approach to support customers in Michigan. The agency also engages in community involvement, including insuring nonprofits and supporting local educational initiatives such as the 2025 Leadership in Education Dinner with Communities In Schools of Michigan.

Located at 529 W Saginaw St, the office sits on the corner of Saginaw and Pine between MLK and Cedar. It is about a quarter of a mile from Ferris Park and the Shared Pregnancy Resource Center. The Community Mental Health Authority is approximately a third of a mile away, and the YMCA Historic Column is about four-tenths of a mile from the location.

Rathbun Insurance serves clients in Lansing and across Michigan with a focus on personalized service. The agency’s positive rating reflects the satisfaction of customers who have reviewed its services.

As an independent agency in Lansing, Rathbun Insurance provides local expertise and a broad selection of insurance products for personal and commercial needs.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

57 /100
AI Discovery
100/100
Structured Data
12/100
Content Readiness
77/100
AI Trust Signals
70/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
82/100
Technical
94/100
Performance
77/100
Content
45/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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