LEAD Marketing Agency of Kentwood

LEAD Marketing Agency of Kentwood is a Marketing Agency in Kentwood, MI, located at 2311 E Beltline Ave SE. It holds a rating of 5.00 based on 5 reviews.

LEAD Marketing Agency is a full-service marketing agency based in Grand Rapids, Michigan, founded in 2008. The agency was established with the belief that effective marketing starts by reaching the right person, in the right place, at the right time. The name LEAD signifies guiding from the front and connecting with people interested in taking the next step. What began with two desks, a small team, and a handful of clients has grown into a trusted agency built on strategy, accountability, and results.

Founder Tom Sullivan expanded LEAD’s capabilities through agency acquisitions in 2016 and 2025, bringing together complementary expertise and decades of experience. These acquisitions allowed the agency to offer a full range of services including marketing strategy, media planning and buying, creative, web design and development, SEO, and digital advertising. The agency delivers strategic marketing and advertising plans that achieve client goals.

The agency’s services are categorized into strategy, creative, media, and web. In strategy, they analyze data and nuances to craft unique plans that deliver the right message to the right audience. Creative services include branding, copywriting, graphic design, logos, messaging, and various ad formats such as billboard, print, radio, television, streaming video, and digital ads. Media planning is integrative and comprehensive, spanning all forms of media. Specific media channels include billboards, digital display, direct mail, Google Ads, magazines, newspapers, out-of-home, radio, search engine marketing, social media, sponsorships, sport marketing, streaming audio, and streaming video.

Web services focus on capturing attention and visitors while amplifying the brand. This includes website design, website development, and search engine optimization. The agency considers trends, competitors, search engines, and devices to ensure each site is distinct while achieving client objectives. LEAD Marketing Agency builds integrated marketing plans that drive measurable results and generate qualified leads.

BizScoreAI gives LEAD Marketing Agency of Kentwood a Content Quality score of 100 out of 100, meaning the website clearly answers customer questions and describes its pages so AI assistants can quote the content directly. The agency also receives a Performance score of 100 out of 100, reflecting fast website loading that keeps visitors on the page and helps with search engine rankings.