70 / 100

BizScore

How we score
62
AI Visibility
—
AI Agent ReadinessNot audited yet
73
SEO Performance
76
Google Rating

Contact Information

Location

About Priority Health

Priority Health is a nonprofit health benefits company in Grand Rapids, MI, located at 1231 E Beltline Ave NE. It holds a rating of 3.80 based on 566 reviews. Priority Health serves 1.3 million members across Michigan and is the second largest and fastest growing health plan in the state. It is part of an integrated health system owned by Corewell Health, an organization made up of 14 hospitals, 150 ambulatory sites, and telehealth offerings. Corewell Health employs more than 30,000 people across Michigan.

The company offers individual and family plans, known as MyPriority plans, which support physical, mental, and financial health. Medicare plans include the #1 choice for individual Medicare Advantage plans in Michigan, with a network that includes every major hospital system in the Lower Peninsula. Medicaid plans cover MIChild, the Healthy Michigan Plan, and Children’s Special Health Care Services. Employer plans are available for businesses with two employees to thousands, focusing on whole-person care and provider quality.

Priority Health has been recognized for its customer service, appearing on the USA TODAY 2026 America's Best Customer Service in Financial Services list, as well as the Newsweek America's Best Customer Service lists for 2025 and 2024. The company invests in the community through partnerships, social impact programs, corporate sponsorships, philanthropy, advocacy, and employee citizenship. Initiatives include Priority Pups, which supports the mental health of 13,000+ students, and the Priority Health Fitness Court network, which expands across Michigan. Priority Health for Good addresses disparities and improves health in Michigan.

Customer service is available at 800.942.0954. Non-Medicare hours are Monday through Thursday 7:30 a.m. to 7 p.m., Friday 9:00 a.m. to 5 p.m., and Saturday 8:30 a.m. to noon. Medicare hours are Monday through Friday 8 a.m. to 8 p.m. and Saturday 8 a.m. to 12 p.m., with extended hours from October 1 through March 31. Individual and family plans can be reached at 833.489.5443. Medicare plans at 833.860.7875. Medicaid plans at 888.988.6300 for MIChild and 800.975.7630 for Medicaid and Healthy Michigan Plan. Small business sales can be reached at 800.471.2504.

The business is situated on E Beltline Ave NE, just a short distance from Leonard Street Northeast. It is also near several local points of interest including the Miller Library and NorthPointe Christian Middle/High School.

BizScoreAI awarded Priority Health a Content Quality score of 100 out of 100. This excellent rating means the website clearly describes its pages and answers customer questions, allowing AI assistants to quote the content directly. The business also received a Performance score of 86 out of 100. This strong result reflects fast website loading speeds that keep visitors engaged and help with search engine rankings.

Services:

  • Customer Service
  • Employer Group Plans
  • Individual & Family Plans
  • Medicaid Plans
  • Medicare Plans

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

62 /100
AI Discovery
40/100
Structured Data
72/100
Content Readiness
80/100
AI Trust Signals
50/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
76/100
Technical
80/100
Performance
86/100
Content
60/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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