Twelve24 Events

Twelve24 Events is an event planner in Ferndale, Michigan, offering full-service planning and design for weddings, bar and bat mitzvahs, corporate functions, celebrations, and pickleball events. The team handles the entire process, from concept through closing, serving clients across Michigan and Florida. The business holds a 5.00 rating from the customers who have reviewed it.

Planning work covers budget creation and management, site visits and venue selection, contract negotiation, timeline development, invitation and stationery coordination, detailed event design boards, floral design, menu selection, music and entertainment, floor plan creation, vendor liaison and load-in supervision, transportation, hotel block management, monogram design, custom product design and production, and guest welcome bags. Services for rehearsal dinners and after parties are also available. The approach begins with listening to a client's needs and outlining the scope, function, and logistics of the event, then collaborating with service providers chosen to match the client's priorities, budget, style, and personality. Each event is treated as a blank canvas, with detailed design plans and storyboards built around an immersive guest experience, followed by execution.

Twelve24 Events is the sister company to Star Trax Events, which has provided interactive entertainment in the metro Detroit area for more than three decades, including MCs, DJs, dancers, lighting, staging, event consulting, photo products, activities, and valet parking. Star Trax expanded into full-service event planning in 2016, and Twelve24 Events was created with an in-house team that supports the planning process. Geoff Kretchmer serves as president, with Shannon McConnell and Jen Ajlouny as senior event directors, Jacquelyn Dorris as event manager, Stephanie Freedman as director of brand strategy and events, Michael Hnatiuk as graphic designer, Olga Hnatiuk as social media director, Becca Schlussel as marketing director, and Loren Stone as chief of staff.

The business sits on Wolcott Street in Ferndale, about a third of a mile from the Ferndale Schools Early Childhood Center and roughly half a mile from Harding Park, East 9 Mile Road, Thomas A Edison School, the 43rd District Court, and Go! Comedy.

With a perfect rating from its reviewers and a team that manages everything from budget and venue selection to floral design and day-of execution, Twelve24 Events brings full-service event planning to Ferndale and the wider metro Detroit area.