Stroo Funeral Home of East Grand Rapids

Stroo Funeral Home of East Grand Rapids is a funeral home in East Grand Rapids, MI. The funeral home was founded in 1972 by John K. Stroo and his wife, Elaine, when the young family moved to Cutlerville, drawn by the small-town atmosphere and the community's need for a local funeral provider. Over the decades the facility has expanded to keep pace with the area's growth: the chapel was enlarged and redecorated in 1986, and in 1998 the family residence was converted into additional funeral home space and a large addition was completed.

The staff has grown alongside the building. Mike Vos joined John as his first full-time licensed funeral director in 1993, followed by Laurie Beute as the first full-time office administrator in 1999. Licensed funeral director Ken Speyer came on board in 2000, and John and Elaine's son Bob Stroo, also a licensed funeral director, joined in 2002. Amy Middendorf was added in 2014 as a prearrangement counselor. In 2018, after 45 years of ownership, John Stroo stepped back and sold his portion of the business to Bob Stroo and Mike Vos, who now share responsibility as co-owners. A part-time support staff rounds out the team. The funeral home offers personalized, compassionate service at a reasonable price, along with prearrangement counseling.

The funeral home sits on 68th Street SE, near Creekside Park about a fifth of a mile away and roughly half a mile from the Paul B. Henry Freeway. Southwood Elementary is within three-quarters of a mile, and Kalamazoo Avenue Southeast and Stonewater Country Club are each about a mile from the site.

Founded in 1972 and family-led across two generations, Stroo Funeral Home has served the Grand Rapids area for more than fifty years through steady growth, facility expansion, and a staff built up one member at a time to meet the needs of local families.