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BizScore

How we score
52
AI Visibility
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AI Agent ReadinessNot audited yet
74
SEO Performance
84
Google Rating

Contact Information

Location

About Bay Allergy Clinic

Bay Allergy Clinic is an Allergist in Bay City, MI, located at 414 N Tuscola Rd. The practice specializes in the diagnosis and treatment of allergies, asthma, and autoimmune deficiencies, serving patients of all ages across the Tri-City area. The clinic offers comprehensive allergy testing, including skin tests and blood tests, to identify triggers for conditions such as allergic and non-allergic rhinitis, angioedema, eczema, and food and drug hypersensitivity. The team treats a wide range of symptoms, including chronic coughs, hives, wheezing, food intolerances, and recurring colds. The practice holds a rating of 4.20 based on customer reviews.

The clinic is led by Dr. Richard Horbal, who has practiced in the Tri-City area since the early 1980s. He is an Associate Professor of Internal Medicine at Michigan State University and a fellow of the Joint Council of Allergy and Asthma and Immunology, the American College of Chest Physicians, and the American College of Allergy, Asthma, & Immunology. Dr. Horbal mentors student internships and residency rotations at McLaren Bay Region Hospital and Mid-Michigan Medical Center. He practices alongside his son, Dr. Jonathan Horbal, who completed his Allergy and Immunology fellowship in 2014. Dr. Jonathan Horbal brings expertise in clinical immunology and immunodeficiencies to the practice.

Dr. Alexander Horbal, the youngest member of the team, also practices with his father and uncle. He graduated from H.H. Dow High School and the Ohio State University before earning his osteopathic medical degree from Lake Erie College of Osteopathic Medicine. He completed his residency and fellowship at Henry Ford Hospital. Dr. Horbal focuses on treating the whole patient rather than just specific symptoms. The doctors provide both skin tests, which offer fast results, and blood tests, which are not affected by medication.

The practice is known for its positive rating from the customers who have reviewed it, reflecting the trust patients place in the Horbal family’s long-standing care.

Bay Allergy Clinic brings decades of specialized expertise in allergy and asthma treatment to the medical community in Bay City.

The clinic sits on N Tuscola Road, about a quarter mile from North Tuscola Road and less than a mile from 22nd Street. It is also within walking distance of Richard Shaw Park and McLaren Bay Region Hospital, both roughly 1.2 miles away.

BizScoreAI awards the business a Technical score of 93 out of 100, ensuring the website is secure and indexable so search engines can read it without errors. The Discoverability score is 75 out of 100, confirming that AI crawlers can access every page, which is the essential first step for any AI assistant to recommend the business.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

52 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
40/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
59/100
Technical
93/100
Performance
81/100
Content
61/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

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