UMassFive College Federal Credit Union of South Hadley

Credit Union South Hadley, MA
55 / 100

BizScore

How we score
41
AI Visibility
—
AI Agent ReadinessNot audited yet
68
SEO Performance
94
Google Rating

Contact Information

  • Address
    4.7Credit union · 200 Westgate Center DrClosed · Opens 9 AM Mon · (413) 256-5500, South Hadley, MA, 01035-1060

Location

About UMassFive College Federal Credit Union of South Hadley

UMassFive College Federal Credit Union of South Hadley is a credit union in South Hadley, MA. As a non-profit cooperative financial institution, it is owned by and operated exclusively for the benefit of its members. The credit union serves people, businesses, and communities in the Pioneer Valley, with locations spanning Hampshire, Hampden, and east to Worcester County. It offers a range of financial products including Co-op Advantage Checking accounts, term deposits such as 60-month savings, mortgages, and auto loans. Specialized offerings include sustainability loans for solar, Mass Save, bicycle, energy and fuel conservation, and farm share projects. The institution also provides automotive protection services such as GAP Plus, credit life and disability insurance, and mechanical repair coverage through Assurant.

The credit union opened its Commercial Services department in 2017 to support the local economy with competitively priced loans and services. This division is led by Chief Commercial Officer Jeffrey Simpson, a Chartered Financial Analyst, and includes professionals such as Dan Thies, Corrine Sysun, and Shelby Downey. The organization is governed by a Board of Directors and Executive Management team, including President and CEO Lauren Duffy. Members can access services through local branches, mobile banking, online banking, or a network of 5,000 physical locations. The credit union holds a 4.70 rating based on customer reviews.

UMassFive College Federal Credit Union of South Hadley is located at 200 Westgate Center Dr.

The positive customer rating reflects the reception of its member-owned model and competitive financial offerings. By directing earnings toward saving members money rather than stockholders, the credit union supports the local economy and community.

UMassFive College Federal Credit Union of South Hadley combines member-owned benefits with specialized financial services to support the South Hadley community and the wider Pioneer Valley.

BizScoreAI assigns the credit union a Performance score of 92 out of 100, reflecting fast website loading that keeps visitors engaged and supports search engine rankings. The business also receives a Discoverability score of 75 out of 100, ensuring AI crawlers can access all pages so the credit union can be recommended by AI assistants.

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact UMassFive College Federal Credit Union of South Hadley

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
70/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

62 /100
On-Page
54/100
Technical
80/100
Performance
60/100
Content
55/100

Ways to improve this score

Improve On-Page
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Local SEO Coverage

Directory presence and NAP consistency

— /100
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