49 / 100

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34
AI Visibility
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AI Agent ReadinessNot audited yet
67
SEO Performance
96
Google Rating

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About Goodnight Fatty

Goodnight Fatty is a bakery in Salem, MA, that has built a following around its warm, freshly baked cookies, called Fatties, served from a shop on Washington Square. The shop is celebrating 10 years and offers a weekly rotating cookie lineup, house-made soft serve, Bottomless Milk, coffee, cold brew, and lemonade. Weekend mornings bring Chubbies, one-handed breakfast bundles that have become part of the routine for regulars, and the bakery handles large orders as well. The business serves visitors and locals from Salem and the surrounding North Shore, and holds a rating of 4.80 based on customer reviews.

The Salem shop operates out of the historic Andrew-Safford Carriage House on the Peabody Essex Museum campus, directly across from Salem Common, the Hawthorne Hotel, and the Salem Witch Museum. Hours run Thursday evening for dessert, Friday through Sunday with both breakfast and dessert service, and Monday morning until noon, with a second location at 75 Middlesex Turnpike in Burlington, MA that opens Friday and Saturday evenings. Goodnight Fatty keeps its nightly menu intentionally under wraps, revealing only three Fatties per night and teasing the lineup through its Instagram, and offers both in-store physical gift cards and e-gift cards. The shop can be reached by phone at 978-822-2277 or by email at [email protected], and it also runs a separate breakfast brand under the handle @goodmorningchubby.

The bakery sits at 1 Washington Square, on Washington Square between Washington Square West and Washington Square North, about a hundred yards from the Salem Witch Museum and the World War II Memorial. Salem Common is roughly a tenth of a mile away, and the Roger Conant Statue stands at the edge of the square.

Goodnight Fatty draws dessert customers and breakfast crowds to its carriage-house shop across from Salem Common, where the 10-year-old cookie lineup and Chubbie breakfasts have made it a recognizable part of the downtown Salem food scene.

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Read by AI engines 6 times in the last 30 days.

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AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
50/100

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SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
57/100
Technical
86/100
Performance
80/100
Content
43/100

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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