Natick Outdoor Store

Natick Outdoor Store is a Sporting Goods Store in Natick, MA, located at 38 North Ave. Founded in 1947 by WWII Veteran Huck Saxe as an army-navy store, it has grown into a full-line sporting goods, clothing, and outdoor retailer. The store is still family-owned and operated by the second generation, Henry Kanner, who has worked there since 1983. The business serves customers in Natick and the surrounding Metrowest area, offering products from over 1200 manufacturers including Goalrilla, Levi’s, Shimano, Timberland, Patagonia, Kuhl, Bauer, Nike, Under Armour, Adidas, Merrell, New Balance, Columbia, The North Face, and Daiwa. It holds a rating of 4.70 based on customer reviews. The store occupies a 25,000 square foot building in downtown Natick, across from the Natick Commuter Rail stop. Its staff includes experienced employees such as Manager Greg Stabile, Fishing Buyer Darrell Borger, Team Sports Buyer Peter Brandwein, and Camping Buyer Danny Condlin. The team averages over 20 years of experience at the store, and no staff members are paid commission. The business provides specialized services including baseball and softball glove reconditioning and skate sharpening. The store supports local sports programs by providing uniforms and custom apparel, including embroidery and screen printing for teams, clubs, companies, and events. It carries specific items such as hockey pucks, field hockey sticks, figure skates, mouthguards, footballs, basketballs, and hockey skates. The business has been recognized as the #1 Reader’s Choice Award winner for Sporting Goods in Metrowest and was featured on Chronicle TV. The positive rating from its customers reflects the store’s long-standing presence and personalized service. Having served the community for decades, it continues to operate as a family-owned business in downtown Natick.

The store is situated on North Ave, just steps from Pegan Brook and the Natick Center train station. It is also a short walk from Main Street, North Main Street, the Morse Institute Library, and the Natick Police Department.

BizScoreAI awards the business a Discoverability score of 100 out of 100, which ensures AI crawlers can find every page of the website so AI assistants can recommend the store. The Technical score is 96 out of 100, meaning the website is secure and readable by search engines without errors.