Folan Waterproofing & Construction

Foundation Repair Easton, MA
47 / 100

BizScore

How we score
28
AI Visibility
—
AI Agent ReadinessNot audited yet
69
SEO Performance
94
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Folan Waterproofing & Construction

Folan Waterproofing & Construction is a Foundation Repair business in Easton, MA. The company provides masonry restoration, historic preservation, and waterproofing services across New England. Specialties include brick and stone masonry rebuilding, granite and precast stone rebuilding, terra cotta work, new masonry, cleaning, cutting, repointing, and the installation of air and vapor barrier systems. These systems include sheet and liquid applied waterproofing, bentonite, and vehicular and pedestrian deck membranes. The business holds a rating of 4.70 based on customer reviews. Established in 1969 by Patrick J. Folan and his wife Noreen, the firm has operated for over 50 years under three generations of family ownership. Patrick J. Folan served in the British Army and Merchant Marines before working as a Journeyman Stone Mason and Bricklayer in the greater Boston area. He was a past member of the Bricklayer and Allied Craftsman Union for over forty years and was active in the Sealant Waterproofers and Restoration Institute. Noreen Folan was the first woman to fulfill journeyman status as a waterproofer mason member of the Bricklayers and Allied Craftsman Local 3. She served on the board for the Mason Contractors Association and Women in Construction. Their son, the late Patrick H. Folan, was a Trustee for the Bricklayers and Allied Craftsmen Union Local 3 and served as past President for the Mason Contractors Association. The third generation of ownership includes Holly, a CPA who leads finance and strategic initiatives; Aimee, who handles procurement and project management; and Patrick J., who manages business development. Holly and Aimee are the daughters of Patrick H. Folan, while Patrick J. is his son. All foremen have been with the company for a minimum of 12 years, with some having dedicated up to 35 years to the organization. Folan is a certified, women-owned and operated enterprise, recognized as a Women Business Enterprise in Massachusetts and Rhode Island, and as a Disadvantaged Business Enterprise in Massachusetts. Notable projects include the historic masonry restoration of the Hatch Memorial Shell, the restoration of the Cathedral of the Holy Cross, and the restoration of Divinity and Andover Halls at Harvard. The company utilizes state-of-the-art equipment and focuses on timely, budget-conscious delivery while prioritizing safety and quality. Folan Waterproofing & Construction combines multi-generational family expertise with certified women-owned business status to deliver specialized foundation repair and masonry restoration services in Easton, MA.

The business is situated on Washington Street, approximately a quarter mile from McKinnon Gift and Eastondale Playground.

BizScoreAI awarded the business a perfect 100 out of 100 for Schema and Structure, which ensures AI assistants and search engines clearly understand the services offered. A strong Technical score of 86 out of 100 confirms the website is secure and easily readable by search engines. The company ranks number 3 of 7 Foundation Repair businesses that BizScoreAI has scored in Easton.

Score Summary

BizScoreAI scanned the website folanwaterproofing.com on September 24, 2026. Folan Waterproofing & Construction has a BizScore of 47 out of 100.

  • AI Visibility28 out of 100
  • SEO69 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 86, Performance 81, Content 38.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Folan Waterproofing & Construction

AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
63/100
Technical
86/100
Performance
81/100
Content
38/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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