Rogers Pool Supply
Contact Information
-
Address
10350 N Michigan Rd, Zionsville, IN -
Phone
(317) 255-3171 -
Website
rogerspoolsupply.com
Location
About Rogers Pool Supply
Rogers Pool Supply is a Pool Service in Zionsville, IN. The business operates as a wholesale distributor of swimming pool supplies, serving Indiana pool professionals with a complete variety of swimming pool supplies and equipment. They cater to residential and commercial customers, including pool builders, service professionals, and retail walk-ins, across central Indiana. Their retail location offers chemicals, pool lights, maintenance equipment, pool cleaners, and additional supplies. The business holds a rating of 4.70.
Rogers Pool Supply first opened in 1959 as a full-service swimming pool distributor, the first of its kind in Indianapolis, and has continued operating across central Indiana for over six decades. Their product catalog covers in-ground pool kits, in-ground liners, safety covers, pool equipment, chemicals, pumps, heaters, filters, repair parts, maintenance equipment, robotic cleaners, pool lighting, pool paint, and white goods and safety equipment. They work with recognized product manufacturers in the industry and maintain specialized knowledge of commercial equipment for mid-range hotel, motel, and apartment pools.
The team includes President Dan Majestic, Vice President Daniel Majestic, and Sales Representative Doug Keith. Dan is a Ball State graduate who also manages a rental property business at Ball State University. Daniel oversees sales, marketing, and operations, and has been involved in over 600 new pool projects. Doug Keith, an Eagle Scout and U.S. Army Reserve veteran with over 10 years of experience in the pool industry, brings knowledge of water chemistry, pool equipment, service, repair, new builds, and custom concrete work.
Drawing on more than sixty years of distribution experience, Rogers Pool Supply supplies Zionsville-area pool builders and service companies with the equipment, parts, and expertise needed for residential and commercial pool projects.
Rogers Pool Supply has a Performance score of 88 out of 100 on BizScoreAI. This strong rating reflects how quickly the website loads, which keeps visitors on the page and contributes to how search engines rank the site.
Score Summary
BizScoreAI scanned the website rogerspoolsupply.com on July 8, 2026. Rogers Pool Supply has a BizScore of 28 out of 100.
- AI Visibility0 out of 100
- SEO54 out of 100
- Google rating4.7 out of 5
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 0 of 20 points.
Website audit sub-scores (out of 100): On-Page 23, Technical 48, Performance 88, Content 55.
Strengths: 1 check passed. AI Content Blocking.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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Browse: Businesses in Zionsville, IN · Pool Service in Indiana · Businesses in Indiana
AI engine reads
Read by AI engines 5 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business