Windsor Jewelry of Lawrence

Jewelry Store Lawrence, IN
66 / 100

BizScore

How we score
56
AI Visibility
—
AI Agent ReadinessNot audited yet
81
SEO Performance
100
Google Rating

Contact Information

Location

About Windsor Jewelry of Lawrence

Windsor Jewelry of Lawrence is a jewelry store in Lawrence, IN, located at 16 N Meridian St. It holds a 5.00 rating based on customer reviews. The store offers a selection of fine jewelry, including engagement rings, wedding bands, necklaces, bracelets, and custom designs, as well as Swiss timepieces and exclusive designer collections. Services provided include jewelry and watch repair.

Founded in 1919 by Sig Asher, the business has operated for over 106 years. Ownership passed to Herman Logan in 1940, followed by Greg Bires and Lynn Andalman in 1998, who managed the store until their retirement in January 2025. On February 1, 2025, the business entered new ownership under Fernanda Beraldi and Ed Broecker. The store features an original terrazzo marble floor and provides a pressure-free shopping experience intended to help customers make informed decisions through expertise and transparency.

Fernanda Beraldi, a global business lawyer and Indiana University McKinney School of Law graduate, brings a creative eye for beauty and color to the store. Born in Sao Paulo, Brazil, to Mirna, who is from Minas Gerais, Fernanda grew up surrounded by colored gemstones and Italian marble sculpting heritage. She designs pieces and curates unique jewelry styles, often helping customers on Saturdays. Ed Broecker, a Carmel, Indiana native, specializes in corporate transactions and historic preservation projects. As co-owner, he helps clients celebrate special occasions with the store’s array of jewelry.

The store is open Monday through Friday from 10:00 am to 5:30 pm and Saturday from 10:00 am to 4:00 pm. It is closed on Sundays. Customers can reach the store at (317) 634-6736. Parking is available with validation at the Merchant’s garage across the street from The Oceanaire. Windsor Jewelry of Lawrence provides fine jewelry and professional repair services to the community in Lawrence.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

56 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
37/100
AI Trust Signals
60/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
74/100
Technical
96/100
Performance
94/100
Content
60/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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