My Sports Locker is a Sporting Goods Store in Bloomington, IN, located at 106 N Rogers St. The business provides custom apparel and team gear for schools, businesses, small groups, and individuals, serving both local and national customers. Offerings include jerseys, uniforms, warm-up gear, and spirit wear, with production services in screen printing, embroidery, heat press, and heat pressed vinyl. Team orders cover fall sports (football, cross country, volleyball, boys and girls soccer, cheer, girls golf, and boys tennis), winter sports (swimming and diving, boys and girls basketball, wrestling, dance, and cheer), spring sports (boys and girls track, girls tennis, boys golf, baseball, and softball), and travel teams (baseball, basketball, soccer, and volleyball). The store also accepts business orders for company swag and creates custom individual pieces. For large team orders of fifteen shirts or more with the same design, screen printing is used; personalization such as names and numbers is done with heat pressed vinyl, and prices per shirt drop as order size increases. All production is done in-house. Eric and LeeAnna took ownership of My Sports Locker in December 2014, after the business started in the fall of 2014. Both owners were born and raised in Bloomington and have raised their family of seven in the town. The business is locally owned and operated, with all production performed in-house. For team gear, My Sports Locker works directly with coaches to finalize art and items, creates order forms with due-back deadlines, can set up sizing and sales at parent meetings, and delivers finished orders to the school seven to ten days after orders are turned in. The store can accommodate late orders in person, provides product spec sheets for sizing, and often has items in store to try on. Team orders can also be run as fundraisers. Customized stadium chairs can be shipped to customers outside the area. My Sports Locker holds a rating of 4.10 based on 123 reviews, reflecting a positive rating from customers who have reviewed the business and an established track record built on a large base of customer reviews. As a locally owned Bloomington shop producing custom apparel in-house since 2014, My Sports Locker outfits area school teams, businesses, and individuals with screen-printed, embroidered, and heat-pressed gear.
My Sports Locker sits on N Rogers St in Bloomington, about a tenth of a mile from West Kirkwood Avenue and roughly a tenth of a mile from WonderLab Museum.
On BizScoreAI, My Sports Locker earned a Performance score of 81 out of 100, which is rated strong. This score reflects how quickly the website loads, keeping visitors on the page and serving as one of the factors search engines use in ranking.
BizScoreAI scanned the website mysportslocker.net on June 30, 2026. My Sports Locker has a BizScore of 29 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 0 of 20 points.
Website audit sub-scores (out of 100): On-Page 38, Technical 80, Performance 81, Content 45.
Strengths: 1 check passed. AI Content Blocking.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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