Busey Wealth Management

Wealth Management Urbana, IL
53 / 100

BizScore

How we score
38
AI Visibility
—
AI Agent ReadinessNot audited yet
67
SEO Performance
60
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Busey Wealth Management

Busey Wealth Management is a wealth management firm in Urbana, Illinois. It is part of Busey, a financial organization with nearly 160 years of history and 80 banking centers across 10 states. Busey Wealth Management offers investment services, trust services, farm management, and wealth management web platforms, and its professionals serve individuals, families, and businesses. The firm holds a rating of 3.00. Busey's agricultural services division manages more than 90,000 acres for landowners, with more than 100 years of combined experience among its professionals. The firm's wealth management services are described as built on trusted experience and proven results. Busey Wealth Management is located at 201 W Main St in Urbana, on West Main Street. The Urbana Free Library is about a tenth of a mile away, as are Megan's Garden and the Stranger Reduction Zone public artwork. The Community Center for the Arts and the historic Busey's Hall / Princess Theater are both within a short walk. Busey has been serving clients for nearly 160 years, guided by a set of core values that include ethics without exception, relationship mindset, extraordinary excellence, and purpose-driven results. The organization reports that its associates completed over 50,000 hours of personal and professional development training in 2025, and that it earned a Net Promoter Score of 66.2, above the industry average of 18, based on over 30,000 survey responses. Busey's customer satisfaction score was 9.3 out of 10 in 2025. Busey Wealth Management brings nearly 160 years of financial experience to Urbana, with wealth management and agricultural services rooted in a long history of community involvement.

Score Summary

BizScoreAI scanned the website busey.com on July 15, 2026. Busey Wealth Management has a BizScore of 53 out of 100.

  • AI Visibility38 out of 100
  • SEO67 out of 100
  • Google rating3.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 66, Technical 75, Performance 49, Content 38.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Busey Wealth Management

AI Visibility Score

How visible is this business to AI-powered search engines

38 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
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SEO Score

Technical SEO health and search engine optimization

57 /100
On-Page
66/100
Technical
75/100
Performance
49/100
Content
38/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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