58 / 100

BizScore

How we score
43
AI Visibility
—
AI Agent ReadinessNot audited yet
76
SEO Performance
92
Google Rating

Contact Information

  • Address
    4210 N Duncan Rd, Urbana, IL, 62905
  • Hours
    Monday: 12:00 PM - 6:00 PM
    Tuesday: 12:00 PM - 6:00 PM
    Wednesday: 12:00 PM - 6:00 PM
    Thursday: 12:00 PM - 6:00 PM
    Friday: 12:00 PM - 7:00 PM
    Saturday: 12:00 PM - 7:00 PM
    Sunday: 12:00 PM - 6:00 PM

Location

About Alto Vineyards

Alto Vineyards is a winery in Urbana, IL, located at 4210 N Duncan Rd. The business operates two tasting rooms in Alto Pass and Champaign, offering a selection of 22 premier wines ranging from sweet to dry and red to white. As southern Illinois’ oldest award-winning family winery, it has amassed over 1000 state, national, and international awards since its first vintage in 1988. The winery is known for its fine wine served in a natural setting, accompanied by entertainment and artful events. It holds a rating of 4.60 based on customer reviews.

Guy Renzaglia founded the business by purchasing 50 acres in Alto Pass to rebuild the grape and wine industry in Southern Illinois after its demise during prohibition. He planted 10 acres of grapes, launching a third-generation family-owned business that is now in its fourth decade of operation. Guy’s son, Paul, became the first winemaker in the 1980s and established Alto Vineyards as a nationally and internationally acclaimed winery. Paul was recognized as Wine Maker of the Year and continues to oversee production and vineyards, maintaining the high quality of the wines.

The company’s team includes Guy’s children and their spouses, his grandchildren and their partners, and numerous skilled workers. Dan Renzaglia serves as President and CEO, having led the business for over two decades and overseen the addition of the second site in Champaign and the new tasting room in Alto Pass. Karen Renzaglia is Vice President of Operations, bringing nearly 30 years of experience to the role. Katrina Renzaglia manages events and rentals, ensuring the venues host exciting festivals and activities for visitors.

The business maintains a positive rating from the customers who have reviewed it, reflecting its standing as a celebrated local institution. Its long history and family structure support a reputation for quality and community engagement in the Shawnee Hills Wine Trail region.

Alto Vineyards brings decades of winemaking tradition and family heritage to the Urbana area, offering a distinctive wine experience rooted in southern Illinois history.

BizScoreAI gives Alto Vineyards a Performance score of 93 out of 100, which measures how quickly the website loads to keep visitors on the page and help search engine rankings. The business also receives a Discoverability score of 75 out of 100, which measures whether AI crawlers can find every page of the website so AI assistants can recommend the winery.

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Alto Vineyards

AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
40/100
AI Trust Signals
65/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
64/100
Technical
76/100
Performance
93/100
Content
54/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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