Dempster Insurance Agency, LLC

Insurance Agent Peoria, IL
46 / 100

BizScore

How we score
25
AI Visibility
—
AI Agent ReadinessNot audited yet
66
SEO Performance
80
Google Rating

Contact Information

Location

About Dempster Insurance Agency, LLC

Dempster Insurance Agency, LLC is an insurance agency in Peoria, IL. The agency provides auto, motorcycle, boat, ATV, homeowners, renters, life, long-term care, Medicare supplement, farm, crop, and commercial insurance, including workers compensation, commercial property, and liability coverage. Its thirteen licensed agents serve clients across central Illinois from offices in Peoria, Astoria, Bartonville, Canton, Lewistown, Manito, Farmington, and Ipava. The agency holds a 4.00 rating based on its customer reviews.

The firm was founded in 1964 by William W. Dempster, who started the business out of his home before moving it to Overhill Road in Peoria, where it operated for more than thirty years. William's daughter Laurie and her husband Casey joined the agency in 1991 and took over full ownership upon his retirement in 2004. In 2005, the agency purchased the Harold Plack Agency, another long-standing family-owned firm. The current leadership includes Laurie (Dempster) Martin and Casey Martin as agents and partners, along with Chris Martin, Miriam Patrick, Trace Evans, Phil Naff, Eric Lane, Jorden Dawson, Trish Giger, and Jeff Chiaravalle, each handling specialties that range from personal and commercial lines to crop, farm, and life insurance. As an independent agency, Dempster works to place coverage with multiple carriers, conducts annual policy reviews, and reports an average client retention rate of approximately 93 percent.

The Peoria office sits on West Willow Knolls Drive, roughly four tenths of a mile from Kellogg Golf Course and about half a mile from West War Memorial Drive. Chartwell Park, West Willow Lake, and Creighton Woods Park are each around seven tenths of a mile away, and the Golf Learning Center is within six tenths of a mile of the office.

With more than a century of combined experience among its agents and a presence in the Peoria area spanning several decades, Dempster Insurance Agency stands as one of the longer-established independent insurance firms serving central Illinois.

AI engine reads

Read by AI engines 4 times in the last 30 days.

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AI Visibility Score

How visible is this business to AI-powered search engines

25 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
10/100

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SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
48/100
Technical
73/100
Performance
48/100
Content
66/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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