Heartland Heating, Air Conditioning & Plumbing

Plumber Murphysboro, IL
56 / 100

BizScore

How we score
32
AI Visibility
—
AI Agent ReadinessNot audited yet
88
SEO Performance
94
Google Rating

Contact Information

Location

About Heartland Heating, Air Conditioning & Plumbing

Heartland Heating, Air Conditioning & Plumbing is a plumber in Murphysboro, IL. The company provides residential and light commercial HVAC and plumbing projects, including service, repairs, equipment installation, and maintenance. They have been servicing the Murphysboro community and the surrounding Southern Illinois region, including Carbondale, Benton, Carterville, Marion, and West Frankfort, for over 70 years. The business holds a 4.70 rating based on customer reviews.

The company traces its origins to 1946, when Norman A. Williams founded it after serving in the U.S. Navy during WWII. Originally known as Norman Williams Refrigeration, it operated as a small family-owned sales and service company in downtown Murphysboro for 25 years. It later became Williams Air Conditioning and Heating, Inc. (WAC). In 1972, Norman’s son, Ted Williams, joined the company. In 1985, the offices and sheet metal shops relocated to their current location, and Ted became President and CEO. In 1999, the commercial division incorporated as Heartland Mechanical Contractors, Inc. (HMC). In 2005, the residential arm was sold to focus on specific customer needs. In 2013, it was re-branded as Heartland Heating & Air Conditioning. In January 2021, the business expanded to include plumbing services under the leadership of JW Huppert, a seasoned plumber and Murphysboro High School graduate who trained at Plumbers & Pipefitters UA Local #160.

The plumbing team handles drain cleaning, repiping, and emergency repairs. They address clogged drains in kitchens, bathrooms, basements, and laundry rooms, warning against harsh chemical products that damage pipes. For homes with corroded copper or galvanized steel pipes, they offer repiping services using durable materials like PVC or PEX to address issues such as low water pressure, corrosion, or frequent leaks. The technicians are certified and trained to perform these projects from start to finish.

For HVAC needs, the company offers maintenance services tailored to both residential and commercial properties. Through the Heart of Your Home Club, members receive twice-yearly inspections, with a focus on heating equipment and water heaters in the fall and air conditioning and ductwork in the spring. This maintenance program includes the replacement of 1-inch filters during visits and provides members with priority scheduling for HVAC or plumbing issues. The business is known for outstanding workmanship, honesty, and integrity.

Heartland Heating, Air Conditioning & Plumbing brings decades of local expertise to plumbing and HVAC needs in Murphysboro, IL.

BizScoreAI awarded the business a technical score of 98 out of 100. This excellent rating confirms that the website is technically sound, secure, and indexable, allowing search engines to read it without errors.

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
30/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
84/100
Technical
98/100
Performance
78/100
Content
73/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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