Appliance Marshall Repair of Lake Zurich

Appliance Repair Lake Zurich, IL
49 / 100

BizScore

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32
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66
SEO Performance
98
Google Rating

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About Appliance Marshall Repair of Lake Zurich

Appliance Marshall Repair of Lake Zurich is an appliance repair service in Lake Zurich, IL. The company services washers, dryers, refrigerators, dishwashers, ovens, stoves, ice machines, coffee systems, and wine coolers, with a specialty in high-end and built-in units. Established in 2008, the business grew from a one-man operation into a small company that handles both repair and installation across the northern suburbs of Chicago, including Lake, McHenry, Cook, DuPage, and Kane counties. It holds a rating of 4.90 from customers.

Owner Marshall Morici began working in the appliance industry in 1999 at service companies in the northwest suburbs before starting his own company. His early interest in obscure, unique, and high-end appliances shaped the company's niche, and the team operates under a guiding principle: they will fix what other companies can't or won't. The staff now includes five full-time field technicians, a full-time shop manager and installation assistant, a parts manager, and a dedicated office staff handling quotes, scheduling, and customer support. Their service range reaches approximately 25 miles around their shop in Cary.

The company is factory authorized for many leading brands, including Miele, Viking, Thermador, Bosch, Gaggenau, Fisher & Paykel, DCS, Scotsman, Liebherr, Marvel, Dacor, Speed Queen, Broan, Blue Star, Big Chill, Vent-A-Hood, Bertazzoni, Verona, True, and Kalamazoo, and the team identifies as local experts on Sub-Zero and Wolf machines. They also service common residential brands such as GE, Maytag, Whirlpool, Frigidaire, LG, Electrolux, and Samsung, along with more unusual makes including Ariston, La Cornue, AGA, Lacanche, Five Star, Asko, Zephyr, Eurotech, and Splendide. In addition to repair, they offer installation, vent cleaning, drop-off service at their in-house shop, and research into parts for brands they have not previously encountered.

A 4.90 rating from customers reflects years of steady service to the far northwest suburbs of Chicago, where the company is known for taking on the high-end and unusual appliances that other companies turn away.

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AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
63/100
AI Trust Signals
65/100

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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
56/100
Technical
80/100
Performance
77/100
Content
51/100

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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