78 / 100

BizScore

How we score
73
AI Visibility
—
AI Agent ReadinessNot audited yet
85
SEO Performance
100
Google Rating

Contact Information

Location

About Strategy Zoo

Strategy Zoo is a business consultant in Pocatello, ID, located at 412 W Center St Suite 310. It holds a rating of 5.00 based on 0 reviews.

Strategy Zoo is a marketing strategy and business consulting firm in Pocatello, Idaho, founded by Morgan McKell. McKell brings 15+ years of experience building businesses, beginning in 2011 with the co-founding of iQue Repair, a cell phone repair company in Salt Lake City that grew into a chain of 14 stores across three states before he sold it in 2018. After exiting the cell phone industry, he founded a digital marketing agency, which he sold in 2023 to launch Strategy Zoo. The firm works with service businesses across Southeast Idaho and Salt Lake City, focusing on replacing guesswork with clear strategy and systems.

The firm operates on a four-step sequence: clarity, foundation, visibility, and advisory. The process begins with the Clarity Package, a working session that identifies the real problems holding a business back and delivers positioning, messaging, and a growth roadmap. Clients who have the strategy but lack execution move into the Foundation Accelerator, where Strategy Zoo builds lead capture, follow-up sequences, and CRM infrastructure, handing everything off documented. For visibility, the firm provides SEO services, handling local search optimization for businesses in Pocatello, Idaho Falls, and the Treasure Valley. For ongoing support, Monthly Strategic Advisory offers a standing seat for high-level strategy and decision-making, limited to five clients at a time.

Strategy Zoo is recognized as a Chamber Member of the Month by the Greater Pocatello Chamber of Commerce and was a Best of the Best Review Winner in 2023. The firm is known for its honesty and direct approach, with McKell providing straight answers to business owners tired of running on instinct. The work has been featured on CNBC and East Idaho News, and the firm maintains a 5.0-star rating on Google from real clients.

Strategy Zoo brings clarity and proven strategy to service businesses in Pocatello, helping them scale with precision and purpose.

Strategy Zoo is located on W Center St in Pocatello, Idaho, situated just steps from Simplot Square and near the Marshall Public Library.

BizScoreAI awarded Strategy Zoo a Content Quality score of 100 out of 100, which ensures the website answers customer questions clearly so AI assistants can quote it directly. The firm received a Technical score of 97 out of 100, meaning the site is secure and easily read by search engines without errors. Additionally, Strategy Zoo ranks number 1 of 3 Business Consultant businesses that BizScoreAI has scored in Pocatello.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

73 /100
AI Discovery
100/100
Structured Data
44/100
Content Readiness
93/100
AI Trust Signals
70/100

Ways to improve this score

FAQPage Schema Missing
Third-Party Review Links
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SEO Score

Technical SEO health and search engine optimization

87 /100
On-Page
88/100
Technical
97/100
Performance
80/100
Content
81/100

Local SEO Coverage

Directory presence and NAP consistency

— /100
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