Primary Health Medical Group – Cole & Fairview

Primary Health Medical Group - Cole & Fairview is a medical center in Boise, ID, located at 1475 N Cole Rd. It provides urgent care and family medicine services to patients across the Treasure Valley, serving communities in Boise, Garden City, Meridian, Eagle, Kuna, Nampa, and Caldwell. Founded by physicians more than 30 years ago, it operates as Idaho’s largest independent medical group. The clinic accepts virtually all insurance plans and offers discounts for cash payers or those without insurance. New patients can be seen without an appointment in urgent care. It holds a rating of 4.30 based on 293 reviews.

The facility operates on a patient-centered model where medical decisions respect the unique needs of each patient and their families. Services include specialist care in Dermatology, Ear, Nose, and Throat, and Sports Medicine, alongside family practice, pediatrics, gynecology, and internal medicine. The group also provides occupational health services designed to keep employees healthy by creating unique plans suited for individual business needs. The practice includes a large team of providers, including physicians, physician assistants, and certified family nurse practitioners.

Patients have access to online telehealth visits for family medicine, specialists, and pediatrics, provided they are located in Idaho. These remote appointments allow providers to review health history, address concerns, and refill medications using audio-visual tools. Additionally, an online Patient Portal offers a secure, HIPAA-compliant way to contact providers, manage private health information, and access test results. Caregivers can link children’s accounts using the healow app to view all family accounts in one place. The group also hosts flu clinics, such as one scheduled for November 8th.

The business maintains a solid reputation among the customers it has served, supported by an established track record built on a large base of customer reviews.

Primary Health Medical Group - Cole & Fairview delivers comprehensive family and urgent care to Boise residents, combining long-standing local expertise with accessible, patient-focused medical services.

The clinic sits on N Cole Rd, just a short distance from West Fairview Avenue and West Emerald Street, with Florence Park located about 0.4 miles away.

BizScoreAI awards the business a solid On-Page score of 78 out of 100, which helps search engines match the site to the searches customers actually make. A Content Quality score of 75 out of 100 ensures the website answers customer questions clearly, allowing AI assistants to quote the content directly. The business ranks number 3 of 4 Medical Center businesses that BizScoreAI has scored in Boise.

Services:

• Dermatology
• Family Medicine
• Internal Medicine
• Pediatrics
• Urgent Care