Higgins & Rutledge Insurance, Inc.

Insurance Agent Boise, ID
57 / 100

BizScore

How we score
40
AI Visibility
—
AI Agent ReadinessNot audited yet
76
SEO Performance
96
Google Rating

Contact Information

Location

About Higgins & Rutledge Insurance, Inc.

Higgins & Rutledge Insurance, Inc. is an insurance agent in Boise, ID. The agency provides insurance solutions for individuals, families, and businesses across 48 states. Service offerings include home, auto, and recreational insurance for individuals, as well as business policies, employee benefits, and surety bonds. The agency has operated since 1951 and traces its history to the 1940s when founders William Robinson Jr. and Bert Higgins wrote aircraft insurance policies.

The agency employs a team of agents and support staff to assist with commercial lines, personal lines, and surety bonds. The team includes President Rod Higgins and Director of Operations Trina Higgins, who joined in 1989 and was appointed Director in 2011. Commercial lines agents include Tracy Forsythe, Greg Swenson, Braden Binder, and Jared Yingst. Commercial and personal lines agents include Cal Ingraham and Jared Yingst. Personal lines agents include Lynette Larango, Jennifer Lamb, and Cheryl Green. Support staff includes Receptionist Connie Thompson, Controller Bradie Fillmore, Commercial Operations and Training Manager Bradie Fillmore, and Administrative Assistants Jakel Strickler and Britney Henderson. Account Executives include Andrea Hartley, Rebecca Ruhter, Cynthia Jesser, Rhonda Graham, Heidi Sells, Patricia Weber, Kearsten McCall, Rachel Matt, Tami Swenson, Wendy Hawley, and Surety Bonds specialist Mindy Segoviano. The agency reports claims via phone, fax, email, or mail.

Higgins & Rutledge Insurance, Inc. holds a 4.80 rating based on customer reviews. The agency is a select Trusted Choice agency and holds memberships in the Independent Insurance Agents of America, the National Association of Surety Bond Producers, the Associated General Contractors of Idaho, the Building Contractors of Southwest Idaho, the National Association of Health Underwriters, and Associated Builders and Contractors, Inc.

The agency is known for its long-standing presence in the industry and its commitment to providing exceptional guidance and support. It stands among the strongest independent agencies in the Northwestern United States, combining resources and expertise to provide protection with personal care.

Higgins & Rutledge Insurance, Inc. continues to serve the Boise community and beyond with a focus on responsive, courteous, and trustworthy service. Its deep local history and wide range of insurance products make it a reliable partner for individuals and businesses seeking comprehensive coverage solutions.

Higgins & Rutledge Insurance, Inc. is located on West Shoreline Drive, just a tenth of a mile from the Boise Connector and the Boise River.

BizScoreAI awarded the business an Authority score of 100 out of 100, which confirms the website clearly identifies the people behind the business to build trust with search engines. The agency also achieved a Technical score of 89 out of 100, ensuring the website is secure and easily readable by search engines without errors.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact Higgins & Rutledge Insurance, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
27/100
AI Trust Signals
70/100

Ways to improve this score

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FAQPage Schema Missing
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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
78/100
Technical
89/100
Performance
73/100
Content
55/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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