Care Initiatives

Nursing home West Des Moines, IA
59 / 100

BizScore

How we score
40
AI Visibility
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80
SEO Performance
54
Google Rating

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Location

About Care Initiatives

Care Initiatives is a nursing home in West Des Moines, IA. It provides skilled nursing, hospice, independent living, assisted living, and rehabilitation therapy for seniors and their families throughout Iowa and Nebraska. The organization serves more than 2,500 residents and patients across 43 skilled‑nursing locations, two assisted‑living sites, seven independent‑living communities, and eight hospice offices. Operating since 1989, Care Initiatives holds a rating of 2.70 stars based on 22 online reviews.

The provider’s rehabilitation program includes physical, occupational, and speech therapy delivered by a highly skilled team that creates individualized treatment plans for short‑ and long‑term needs. Services are offered onsite at skilled‑nursing facilities or as part of a “rehab‑to‑home” option, using state‑of‑the‑art approaches to build strength and enhance quality of life. Care Initiatives describes its mission as improving the quality of life for residents, patients, and families during health transitions through compassionate, individualized care. As a non‑profit, earnings are reinvested in staff education, facility improvements, and new care programs. Core values emphasize continuous improvement, kindness, teamwork, and consistent practices. Recent recognitions include a 2026 Silver National Quality Award for State Center Specialty Care, a 2025 Bronze Commitment to Quality Award for eight skilled‑nursing locations, and consecutive deficiency‑free state surveys at several sites.

With a long history of nonprofit service and a focus on personalized, compassionate care, Care Initiatives remains a trusted nursing‑home provider for the West Des Moines community and the surrounding region.

Services:

  • Assisted Living
  • Hospice Care
  • Independent Living
  • Rehabilitation Therapy
  • Skilled Nursing Care

AI engine reads

Read by AI engines 3 times in the last 30 days.

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AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
40/100
AI Trust Signals
70/100

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SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
83/100
Technical
92/100
Performance
67/100
Content
63/100

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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