Norbys Farm Fleet

Norbys Farm Fleet is a sporting goods store in Waverly, Iowa. The store carries pet supplies, animal health and feed, farm equipment, tools, lawn and garden supplies, automotive goods, home goods, clothing, footwear, pantry items, and seasonal merchandise. It serves Waverly and the surrounding Northeast Iowa communities as part of a regional retail chain that stocks everything from working farm gear to everyday household needs.

Norbys Farm Fleet was started by Loren and Connie Norby in Manchester, Iowa in 1962. Since then the chain has grown to eleven locations, with stores added in Oelwein in 1966, Independence in 1968, West Union in 1970, Elkader in 1974, Decorah in 1987, Waverly in 1995, Grundy Center in 2003, Sumner in 2005, Lebanon, Kentucky in 2008, Eldora, Iowa in 2020, and Harrodsburg, Kentucky in 2025. The corporate headquarters sits in Dubuque, Iowa, with the warehouse stationed in Independence, Iowa. The Waverly location opened in 1995 and serves as one of the chain's Northeast Iowa outposts, with John Deere financing available to customers and employment opportunities listed through the store.

The Waverly store sits on 4th Street Southwest, near the 4th Avenue Southwest junction, and is about half a mile from the KWAY-AM and KWAY-FM broadcast towers. The Waverly Municipal Golf Course lies roughly three-fifths of a mile away.

A fixture in Northeast Iowa farm and household retail for more than three decades, the Waverly location is one of eleven Norbys Farm Fleet stores serving small communities and rural customers across the region.