50 / 100

BizScore

How we score
32
AI Visibility
—
AI Agent ReadinessNot audited yet
69
SEO Performance
96
Google Rating

Contact Information

Location

About Jaarsma Bakery

Jaarsma Bakery is a bakery in Pella, Iowa, located at 727 Franklin St. It holds a rating of 4.80 from customer reviews. The bakery offers Dutch pastries and a full line of home-style baking, with featured products including Almond Banket, Almond Butter Cake, Dutch Letters, St. Nick Cookies, Puff Pillows, Butter Danish, Dutch Apple Bread, and pastry assortments. Orders can be picked up in Pella or Oskaloosa, delivered locally in either town, or shipped across the United States. A second location operates at 201 A Ave. E in Oskaloosa.

The bakery has been offering Dutch treats since 1898, when it was founded by Harmon Jaarsma, who brought his recipes from Holland as an immigrant. Harmon baked in two wood-fired brick ovens, loading bread first, then buns, Dutch Letters, cookies, and rusks as the ovens cooled, and the bakery also served as a coffee shop and the family's living quarters. Dutch Letters were originally made only as a special treat for Sinterklaas Day on December 6th and are typically shaped into an "S" for Sinterklaas. Harmon's son Frank learned the trade from his father and moved the bakery to its present location on Pella's town square in 1948, working alongside his sons Howard and Ralph. A fire destroyed the bakery in 1973, and Howard and Ralph rebuilt it on the same site. Family baking has been passed down for four generations, and the bakery is now owned and operated by Harmon's great-great-granddaughter Lisa and her husband Carl Larson.

The bakery sits on Franklin Street in downtown Pella, steps from the Civil War Monument and the Tulip Toren. Central Park is about a tenth of a mile away, as are the Klokkenspel, the Pella Post Office, and the Pella Opera House.

Four generations of family baking and a 4.80 customer rating reflect what visitors to downtown Pella have found at Jaarsma Bakery since 1898.

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Jaarsma Bakery

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
63/100
Technical
84/100
Performance
67/100
Content
55/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business