63 / 100

BizScore

How we score
50
AI Visibility
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AI Agent ReadinessNot audited yet
82
SEO Performance
100
Google Rating

Contact Information

Location

About Brooks Funeral Care

Brooks Funeral Care is a Funeral Home in Johnston, IA, located at 2135 SW 9th St. The locally owned and operated business provides simple, caring, and affordable funeral services, cremations, and Celebration of Life packages to families in the Des Moines area. The business specializes in helping families celebrate the life that was lived through meaningful ceremonies that bring friends and loved ones together. It holds a 5.00 rating based on 6 customer reviews.

Founded by Bob and Mary Jo Brooks, the business carries on their vision of providing excellent service at an affordable cost. The founders understood the importance of the Faith Community and work in partnership with all faiths to provide meaningful care. The team includes Blair A. Overton, a licensed funeral director since 1992 who graduated from the New England Institute in Boston and received the Fredrick J. Walker Award for highest academic average. Blair has served families in Iowa for nearly thirty years, owning and operating funeral homes, a cremation society, and cemeteries. He partnered with Sara in January 2020 to form Iowa Funeral Planning. Sara, who was brought to the profession through her father’s death, previously worked at Merle Hay Funeral Home and demonstrates compassion for those she serves.

The staff also includes Tracie Hicks, who has been employed with Iowa Funeral Planning since 1988 and holds a Bachelor of Arts in Business Administration from the University of Northern Iowa. She is involved in the day-to-day operations of the funeral homes and cemeteries. Alexander C. Overton, Blair’s son, graduated from the University of Iowa’s Tippie College of Business in 2021 and received his funeral directing license in 2025, becoming the fifth generation Overton funeral director. Diane joined the team in mid-2020, bringing over thirty years of customer service experience. The business offers pre-planning consultations at no charge and provides guaranteed contracts to lock in prices for end-of-life services.

The business is known for its positive rating from the customers who have reviewed it, highlighting its reputation for affordable and meaningful care in the community.

Brooks Funeral Care brings its commitment to affordable, locally owned service to Johnston, offering families a supportive environment to celebrate life and begin the healing process.

BizScoreAI awards Brooks Funeral Care a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and describes its pages so AI assistants can quote it directly. The business also holds a Technical score of 94 out of 100, showing that its site is secure and indexable for search engines to read without errors.

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
70/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
73/100
Technical
94/100
Performance
77/100
Content
74/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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