Willis Automotive of Des Moines

Willis Automotive of Des Moines is an Auto Dealer in Des Moines, IA, located at 2121 NW 100th St. The dealership sells new and used vehicles from brands including Lexus, INFINITI, Nissan, MINI, Volvo, Cadillac, Land Rover, Jaguar, and Chevrolet. Customers can utilize financing, leasing, and trade-in services, and the business provides expert vehicle care through certified technicians who use advanced diagnostic technology. The company holds a rating of 4.20 based on 1479 reviews.

The business was founded in the late summer of 1947 by Charles Betts, Sr., who previously served as an Advertising and Merchandising Manager for the Cadillac Motor Car Division of General Motors in Chicago. The original entity, Betts Cadillac-Oldsmobile, Inc., held the Oldsmobile franchise for 44 counties before focusing exclusively on Cadillac distribution. Charles H. Betts, Jr. assumed leadership in 1965, and the dealership added Lexus in 1990. The current facility at 2121 NW 100th Street opened in the spring of 1996. Rich Willis joined the team in 1972, became a partner in 1988, and took ownership in 1997. The name changed from Betts Auto Campus to Willis Auto Campus in April 2008 to reflect the new ownership.

The dealership expanded its brand portfolio over the following years, adding HUMMER in June 2002, followed by Jaguar and Volvo later that year, and Land Rover in August 2007. INFINITI was added in July 2008, and MINI of Des Moines joined the lineup in December 2010. Jason and Matt Willis joined the Executive Leadership Team in 2013. The pre-owned operation expanded to a new location in Waukee, Iowa, in 2019. The business offers complimentary pick-up and delivery anywhere in the state of Iowa, along with complimentary car wash and vacuum services when vehicles are in for service.

Willis Automotive of Des Moines has built a solid reputation among the customers it has served, supported by an established track record reflected in its large base of customer reviews. The dealership is known for treating every customer like a guest in their home and providing expert guidance and enthusiasm.

Willis Automotive of Des Moines combines a deep history of automotive service with a wide selection of vehicles, serving the Des Moines community with established reliability.

The dealership sits on NW 100th St, about a quarter mile from Walnut Creek and less than half a mile from Hickman Road. It is also within walking distance of Rio Valley Park and the Elks Lodge.

BizScoreAI gives Willis Automotive of Des Moines a Content Quality score of 100 out of 100. This means the website clearly answers customer questions and provides descriptions that AI assistants can quote directly. The business also earns a Technical score of 97 out of 100. The website is secure and structured so search engines can read it without errors.

Services:

• Auto Repair and Maintenance
• Collision Center
• Collision Center Services
• New Vehicle Sales
• New Vehicles
• Pre-Owned Vehicle Sales
• Pre-Owned Vehicles
• Service & Parts