Fitness Sports – Running & Walking Shoe Store

Fitness Sports - Running & Walking Shoe Store is a Sporting Goods Store in Ames, IA, located at 410 5th St. It sells footwear and accessories from brands including Brooks, Hoka, ASICS, Saucony, New Balance, Nike, On, and 361 Degrees, serving runners and walkers across Iowa. The store offers free personalized fittings, foot and arch scans, and slow-motion gait analysis to help customers find the right shoe. It holds a 5.00 rating based on customer reviews. The business was founded in 1984 by Steve and Nancy Bobenhouse in a Clive storefront and has grown into a family-owned operation with seven stores across Iowa. Jordan and Lindsey Andrews opened Heartland Soles in Johnston and Coralville, bringing a fit-first approach to those communities before the Andrews family acquired the original Clive store and consolidated operations under the Fitness Sports name. The company emphasizes a fitting promise, ensuring customers are satisfied with their shoes on the road, and offers price matching if the same shoe is found cheaper elsewhere. Customers appreciate the one-on-one fittings where staff listen more than they sell, allowing shoppers to try multiple pairs until the fit is correct. The store hosts weekly group runs and race day tents, fostering a running community atmosphere. It is recognized as Iowa's Top Shoe Store by KAYAK, a distinction attributed to the fitters who assist customers daily. The Ames location operates Monday to Friday from 10am to 6pm, Saturday from 10am to 5pm, and Sunday from 1pm to 5pm. Fitness Sports - Running & Walking Shoe Store combines decades of family-owned experience with expert fitting services to support the running community in Ames.

Located on 5th St in Ames, IA, the store is situated near Tom Evans Park and the Ames Post Office, both about 0.1 miles away.

BizScoreAI awards the business a Discoverability score of 100 out of 100, ensuring AI crawlers can find every page so assistants can recommend the store. It also receives a Technical score of 95 out of 100, confirming the website is secure and indexable for error-free search engine reading.