Sugar Beach Events

Sugar Beach Events is an event planner in Kihei, Hawaii, specializing in luxury oceanfront celebrations, catering, and venue services. The business hosts weddings and private events at a private beachfront estate on Maui, offering chef-driven catering, full event coordination, and design services tailored to each client's taste. Sugar Beach Events holds a rating of 4.50 based on 112 reviews.

The venue is designed for indoor-outdoor flow, sunset ocean backdrops, and full exclusivity for each celebration. Catering menus span Pacific Rim cuisine, European Fusion, and authentic Hawaiian luau, with prix fixe and full menu options available. Clients can attend menu tastings and collaborate directly with the chefs to design a culinary experience for their event.

Chef Lee McBride is the Executive Chef and Owner. Her culinary roots on Maui began in 2004 when she joined the management team at Wolfgang Puck's Spago at the Four Seasons Resort. In 2007 she launched Aloha Events, a boutique catering company, which later evolved into Sugar Beach Events. Lee has received the MPI Aloha Chapter Rising Star Award in 2019, contributed recipes to the charitable cookbook To Lahaina with Love, and served as a Board Member of the Maui Wedding and Event Association from 2024 to 2025 before becoming President in 2026. The venue has been recognized with the WeddingRule Editor's Choice Award for Top Wedding Venues in Hawaii, Catersource West Coast Caterer of the Year, and The Knot's Best of Award.

Sugar Beach Events sits on North Kihei Road, steps from Sugar Beach. Keāhuaiwi Gulch is a short distance away, with Maui Veterans Highway and the Kenolio Recreation Complex nearby.