Berens Frozen Custard

Ice Cream Shop Loganville, GA
39 / 100

BizScore

How we score
21
AI Visibility
—
AI Agent ReadinessNot audited yet
56
SEO Performance
96
Google Rating

Contact Information

Location

About Berens Frozen Custard

Berens Frozen Custard is an Ice Cream Shop in Loganville, GA, located at 420 Grayson Pkwy. It serves frozen custard, shakes, cones, floats, sundaes, and concretes, including specific offerings like Caramel-Pretzel Crunch, Mixed Berry Blast, the Grasshopper, Peanut Butter Explosion, Brownie Hot Fudge, and Cookie Monster. The business holds a 4.80 rating based on customer reviews.

Berens Frozen Custard operates as an Atlanta tradition, having served customers for more than 40 years. The business describes itself as Atlanta’s original frozen custard shop. It maintains a fun, welcoming environment and uses farm fresh ingredients to make its product. The custard is made fresh throughout the day to ensure quality. The business explains that its frozen custard contains less air than traditional ice creams, resulting in a creamier, smoother, and thicker texture. It is served at a warmer temperature than standard ice cream.

The company was founded in 1976 by Don Berens, an engineer who opened Atlanta’s first frozen custard shop after completing construction of the Peachtree Plaza hotel. Don Berens expanded to three locations and won several awards before semi-retiring to focus on catering special events. After his passing in 2005, his son took over the special event business. In 2010, he opened his first shop in Snellville, Georgia, with help from his wife, Debbie, and sons, Matthew and Jacob. The business has continued its award-winning tradition, being voted Best Ice Cream in Atlanta in 2018 and 2020 by the Atlanta Journal-Constitution. It has also won Best of Gwinnett for nine consecutive years from 2015 to present.

The business is known for its positive rating from the customers who have reviewed it. It stands among the strongest ice cream shops locally for its consistent quality and long history.

Berens Frozen Custard brings its rich, creamy tradition to Loganville, offering a distinct frozen custard experience rooted in decades of service.

Berens Frozen Custard sits on Grayson Pkwy in Loganville, GA, about half a mile from the Chattahoochee River.

BizScoreAI gives the business a Performance score of 71 out of 100. This rating reflects how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking.

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

21 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
30/100

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SEO Score

Technical SEO health and search engine optimization

53 /100
On-Page
38/100
Technical
48/100
Performance
71/100
Content
54/100

Ways to improve this score

Improve On-Page
Improve Technical
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Local SEO Coverage

Directory presence and NAP consistency

— /100
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