44 / 100

BizScore

How we score
29
AI Visibility
—
AI Agent ReadinessNot audited yet
59
SEO Performance
98
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About HMA Mortgage

HMA Mortgage is a mortgage lender in St. Augustine, FL, serving individuals and families seeking home financing solutions. The company specializes in residential mortgage lending, offering personalized loan services through its team of licensed professionals, including Brittany Durno, a Loan Officer and Certified Mortgage Advisor licensed in Florida, Georgia, and Arizona. The Jones Team, part of HMA Mortgage, provides mortgage origination services with a focus on client-centered guidance and support. The business operates in the St. Augustine area and is recognized for its high customer satisfaction, reflected in a 4.90 rating based on reviews.

The Jones Team at HMA Mortgage emphasizes personalized service, with professionals licensed in multiple states and experienced in guiding clients through the mortgage process. The team is based at 2730 US-1 South, Suite J, and maintains direct contact through phone and email. Their approach centers on client needs, with a commitment to transparency and support throughout the loan journey.

HMA Mortgage is located on US-1, a major road in St. Augustine. The office sits about 0.5 miles from Old Moultrie Road and approximately 0.6 miles from Moultrie Village Park and the WAOC-AM tower. It is also within a short distance of CareSpot clinic and Flagler Hospital, both located about 1.1 to 1.3 miles away.

HMA Mortgage is known for its strong client service and high customer satisfaction, as demonstrated by its 4.90 rating. The business maintains a reputation for reliability and responsiveness in the St. Augustine mortgage market, with its team providing dedicated support to homebuyers and refinancers.

Score Summary

BizScoreAI scanned the website hmamortgage.com on August 23, 2026. HMA Mortgage has a BizScore of 44 out of 100.

  • AI Visibility29 out of 100
  • SEO59 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 52, Technical 70, Performance 58, Content 46.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact HMA Mortgage

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

57 /100
On-Page
52/100
Technical
70/100
Performance
58/100
Content
46/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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