Heiden & Heiden Pa
Contact Information
-
Address
2019 Hollywood Blvd # A, FL, 33020 -
Phone
(954) 922-5210 -
Website
drheiden.com
Location
About Heiden & Heiden Pa
Heiden & Heiden PA is an optometry practice in Hollywood, FL, specializing in family eye care since 1946. The practice serves patients of all ages and offers comprehensive eye examinations, contact lens fittings including both cosmetic and medically necessary lenses, glaucoma management, co-management of LASIK and cataract procedures, and eye infection diagnosis and treatment. Most insurance plans are accepted, and the office can be reached at 954-922-5210 to schedule an appointment.
The practice is a family affair spanning three generations of optometrists. Dr. Stephen Heiden was born and raised in Hollywood and earned his Bachelor of Science and Doctor of Optometry from the University of California at Berkeley, having attended Lehigh University before that. He is a member of the American Academy of Optometry and the American Optometric Society and has been active in the Hollywood Rotary Club for over 30 years. Dr. Alexis Heiden Strauss represents the third generation in the practice. She earned her Bachelor of Science at Duke University in 2000 and her Doctor of Optometry from the New England College of Optometry in 2005, and she is a member of the American Optometric Association. Her clinical focus spans pediatric eye exams through presbyopic contact lens care, and she lives in Hollywood with her husband and two sons. The office carries designer frames including Versace, Prada, Ray-Ban, Coach, and Oakley, and uses Optomap ultra-widefield retinal imaging technology that can detect early signs of conditions such as stroke, heart disease, hypertension, and diabetes. Office hours run Monday through Friday from 9:00 am to 4:00 pm and Saturday from 9:00 am to noon.
The office sits on Hollywood Boulevard in downtown Hollywood, near Anniversary Park, with Tyler Street and the Hollywood Fire Station within a short distance. The practice holds a rating of 4.60 based on customer reviews.
Three generations of optometrists on the same Hollywood block since 1946 is an unusually deep local lineage for an eye care practice in the city.
Score Summary
BizScoreAI scanned the website drheiden.com on August 22, 2026. Heiden & Heiden Pa has a BizScore of 40 out of 100.
- AI Visibility16 out of 100
- SEO67 out of 100
- Google rating4.6 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 7 of 20 points.
Website audit sub-scores (out of 100): On-Page 49, Technical 70, Performance 71, Content 61.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).
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Browse: Businesses in Hollywood, FL · Optometrist in Florida · Businesses in Florida
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