Brad Salerno at Rate (NMLS #41041)

Mortgage Broker in Southington, CT Southington, CT
62 / 100

BizScore

How we score
51
AI Visibility
—
AI Agent ReadinessNot audited yet
79
SEO Performance
100
Google Rating

Contact Information

  • Address
    176 Laning St Suite 2, Southington, CT
  • Website
    rate.com
  • Hours
    Monday: 9:00 AM - 5:00 PM
    Tuesday: 9:00 AM - 5:00 PM
    Wednesday: 9:00 AM - 5:00 PM
    Thursday: 9:00 AM - 5:00 PM
    Friday: 9:00 AM - 5:00 PM
    Saturday: Open 24 hours
    Sunday: Open 24 hours

Location

About Brad Salerno at Rate (NMLS #41041)

Brad Salerno at Rate (NMLS #41041) is a Mortgage Broker in Southington, CT. As a branch manager with over 25 years of experience in the mortgage industry, Brad serves first-time homebuyers, growing families, downsizing empty nesters, and investors looking to build a portfolio. His practice focuses on home purchases, refinances, new construction, and renovations. He works exclusively by referral, prioritizing service and personalized advice for clients seeking low down payment options, veteran loans, or bank statement loans for self-employed borrowers.

Brad graduated with a BS in Business Administration from Nichols College and has held various titles throughout his career, finding the role of loan officer most gratifying. He splits his time between Suffield, Connecticut, and Otis, Massachusetts. His approach emphasizes making the mortgage process simple, fast, and stress-free, offering 5-minute pre-approvals and rapid funding options for HELOCs and personal loans. He also assists clients with down payment assistance programs and specializes in VA, FHA, and USDA loans that require 0-10% down payments.

The office is located at 176 Laning St Suite 2. It sits about a quarter of a mile from Queen Street and the Lieutenant Michael J. Shanley Memorial Bridge. Hartford HealthCare and Churchill Hill are also nearby, roughly half a mile away.

Brad holds a 5.00 rating, reflecting a positive experience for the customers who have reviewed his services. His long tenure in the industry and exclusive referral model underscore his standing among local mortgage professionals.

With 25 years of experience and a focus on personalized service, Brad Salerno at Rate (NMLS #41041) provides a specialized mortgage solution for residents in Southington, CT.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact Brad Salerno at Rate (NMLS #41041)

AI Visibility Score

How visible is this business to AI-powered search engines

51 /100
AI Discovery
40/100
Structured Data
44/100
Content Readiness
93/100
AI Trust Signals
75/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
88/100
Technical
93/100
Performance
78/100
Content
70/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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