Barrington Media Group dba BMG360

Barrington Media Group dba BMG360 is a Marketing Agency in Shelton, CT, located at 6 Research Dr #440. It holds a rating of 4.00 based on customer reviews. The firm operates as a performance marketing and lead generation engine, with deep mastery in the home services and insurance sectors. Its services span search, social, TV, SEO, CRO, direct mail, and radio. The agency employs 190 people across 29 states, including hubs in Shelton, CT. It serves clients nationally, strategizing and optimizing campaigns from locations across the US.

The company emphasizes a personalized approach fueled by high-impact creative and data-driven insights. It offers in-house embedded expertise, described as having startup speed and seasoned experience. BMG360 provides real-time dashboards for measurement, attribution, and accountability, tracking leads through to revenue. The firm utilizes proprietary tools such as Captivatr360 for creative optimization and OneSource for managing landing pages. It also leverages Snowflake and CRM data for targeting.

BMG360 has delivered specific results for various clients. For a home services brand, it achieved a 5x revenue increase and triple-digit year-over-year growth using search, social, TV, SEO, and CRO. For a top Medicare carrier, it captured 20% of national TV market share. A national home builder saw a 14% conversion lift and 19% more leads from CRO and landing page testing. CTV for Medicare enrollment drove 18,000 incremental calls. A modular home brand experienced a 49% lower cost per lead. The team includes Hercu Wentzel as CEO, Doug Barker as VP of Media Sales, Thomas Starr as SVP of Growth and Revenue Strategy, and Tanner Mills as Director of Business Development.

The agency is known for its performance-focused methodology, combining category intuition with performance rigor. Senior experts make sharp decisions grounded in real customer behavior, simplifying processes to focus on what moves the needle. The firm buys media like owners, being aggressive on opportunity and ruthless on waste. It aims to capture and create demand, turning both into measurable revenue. The company fosters teamwork and collaboration, with employees interacting across departments to deepen industry knowledge.

Barrington Media Group dba BMG360 brings data-backed performance marketing and specialized expertise to Shelton, CT, helping local and national businesses grow through targeted creative and media strategies.

The business is situated on Research Dr in Shelton, CT, near Huntington Street and the Griffin Hospital Occupational Medicine Center, both about 0.2 miles away. It is also located close to Commerce Drive and Connecticut Disc and Laser Therapy Centers, roughly 0.4 miles from each.

BizScoreAI awarded the business a Schema and Structure score of 100 out of 100, which ensures AI assistants and search engines clearly understand what the business is and what it offers. The company received a Technical score of 77 out of 100. Additionally, the business ranks number 3 of 4 Marketing Agency businesses that BizScoreAI has scored in Shelton.